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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. The technology appears useful at both ends of this spectrum. Just makes it easier to manage all the stuff.

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B2B Lead Management Market Heats Up

Online Marketing Institute

But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Lots of stuff, huh?