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| | CUSTOMER EXPERIENCE MATRIX
JULY 20, 2009 [2009, Active Conversion] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.
| | DELICIOUS B2BMARKETING
JULY 31, 2009 [2009, Active Conversion] Demandbase: A New Twist In The Lead Management Automation Market
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. 5) Routing/reporting — automation to help close the loop with sales and give marketing visibility into the sales pipeline.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[2009, Active Conversion] Demandbase: A New Twist In The Lead Management Automation Market
JULY 20, 2009 | CUSTOMER EXPERIENCE MATRIX
[2009, Active Conversion] Active Conversion Offers Strong Lead Management and Leaves Out the Rest
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