Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What does your audience know about you today?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Act like a good financial manager - Your lead generation efforts should include a portfolio of tactics that you apply consistently over time. This is particularity true in small companies. Youre not in it for the big hit.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

The Effective Marketer

JANUARY 13, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 4: Take Responsibility for Decisions The fourth principle can be summarized in one word: ACT ! Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Dare we call this the influencer marketing bible? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? What others are floating around out there?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Are there differences between B2B and B2C in social media?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Parse.ly

SEPTEMBER 24, 2019

Our blog is next on the list for a facelift so next time you visit, you may see our content in a new context. So we decided to rewind a decade to 2009 and offer a glimpse of where we came from – and where we are now. Acting opportunistically, I offered it in trade for a logo for Parse.ly. University Partners.

Brand Identity 40

Brand Identity Branding Startups Domain 40

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 25, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Cullinane suggests the following to generate leads by harnessing the Word-Of-Mouth Process: Leverage The Influentials (aka Industry Experts ) Become a Recognized Expert - act like a thought leader. Be visable.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Outgrow

FEBRUARY 28, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. It’s essentially about teaching computers to “think” and act like humans in certain ways. 1951 marked a landmark moment in AI history with the birth of SNARC.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

This blog is your gateway to unraveling the latest benchmarks and groundbreaking statistics that define the current state of artificial intelligence. It’s essentially about teaching computers to “think” and act like humans in certain ways. 1951 marked a landmark moment in AI history with the birth of SNARC.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Writing on the Web

MARCH 31, 2011

Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. I first heard the term content curation is this post by Rohit Bhargava back in 2009. Blog this on Blogger. Content Marketing with Blogs: What Do You Believe? Subscribe to the comments for this post?

Curation 100

Curation Digg Content Buzz 100

Unbounce

MAY 15, 2020

We all know that optimizing for the highest conversion rate is vital, but the act of actually improving campaigns often takes a back seat. It’s been a serious challenge for marketers since we first pioneered the landing page space with Unbounce all the way back in 2009. It’s something for someone else. Too expensive.

Marketing AI 144

Marketing AI Conversion Landing Pages Paid Search Agency 144

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Effective marketing is about generating sales.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it! Sirius Decisions: The Real Link to Demand Creation Link: A Penny For: Using Blogs for Word of Mouth Marketing.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

BuzzSumo

SEPTEMBER 20, 2019

For facts, look at nearly any blog post being shared on social media and you’ll get something like, “Great content takes a lot of careful thinking. Quality social media posts, whether it was during my thesis study in 2009 or today in 2018, often use deeper disclosures like opinions and feelings to obtain a Return On Conversation.

Social Media 95

Social Media Social Marketing Conversion Media 95

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Customer Experience Matrix

JULY 8, 2009

As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. The links all point to blog entries.) Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Leather jackets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I’ll randomly select 10 winners.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Vidyard

JULY 4, 2019

Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients. How do people assess whether someone is acting in their best interests? This puts pressure on legacy wealth managers to keep up with the changing buyer.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Convince & Convert

MAY 11, 2010

I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. I think not. How does zero clicks sound? Social media makes it possible. Or, you could survey Web site visitors, gathering data in real-time. Because Kodak is very adept at the precise strategy we’re discussing here).

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Vidyard

JULY 9, 2019

Money can be a tough subject, and FinServ representatives, commonly referred to as “trusted advisors,” have an obligation to act in the best interests of their clients. How do people assess whether someone is acting in their best interests? This puts pressure on legacy wealth managers to keep up with the changing buyer.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? In other words, motivate them to act on your offer now! “For No, telling your readers what to do next is only half the battle.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Webbiquity

JANUARY 4, 2010

They’re all here in the final best of funny, creative and just plain strange blog posts from the past year. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. How Internet marketing is like a ruptured disc. You never correct yourself.

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Hubspot

NOVEMBER 15, 2010

In “ Technorati State of the Blogosphere 2009 ,” author Matt Sussman writes: “While blog postings often focus on the local issues of the specific blogger, the audience of such blogs is much less limited than other forms of media have been historically. Free Webinar: Small Business Blogging Secrets Revealed.

Blogger 28

Blogger Aggregators Opinions Small Business Marketing 28

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

ConvertKit

SEPTEMBER 14, 2020

It was April 2009, and Srini Rao graduated with an MBA – and no job offers. He started a blog called “The Skool of Life” and enrolled in a blogging course; he hoped that starting a blog would both give him a creative outlet and serve as a platform that might finally get him a job. The economy had just crashed.

Opinions 77

Opinions Communities Creativity Television marketing 77

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. Heck, even MS Word kept flagging curation as a misspelled word. What is content curation?

Curation 60

Curation RSS Content Marketing Web 2.0 60

Sprout Social

OCTOBER 9, 2018

61% read more about those sports (online, on social media, blogs, on ESPN, etc.). You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. DraftKings.

Social Media 82

Social Media Media Television marketing eCommerce 82

Hinge Marketing

JUNE 1, 2015

Visual Expert Paul Dunay, an award-winner marketing expert and author, credits his blog with setting him on the path to success. In fact, he loves his blog so much that he has a badge on his backpack to prove it. “My blog changed my career path,” he says. “Were they here to stay? . A flash in the pan?

B2B Marketing 48

B2B Marketing Marketing Proposals Conversion Work Management 48

Outgrow

SEPTEMBER 25, 2022

Outdoor guerilla marketing refers to the act of placing or displaying something outdoors. Therefore, guerilla marketing is a set of marketing techniques with a significantly low cost and aims to create a lasting impression on the audiences. . Now, let’s have a look at the various forms of guerilla marketing. Types of Guerilla Marketing.

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

Ambal's Amusings

NOVEMBER 12, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. But measuring doesn't have to be difficult. " Ardath Albee. to their pipeline.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

Customer Experience Matrix

MARCH 8, 2011

See my December 2009 post for a more detailed discussion of HubSpot's capabilities; basically, they are still pretty weak in outbound email, lead scoring, and nurturing, which are all core components of standard B2B marketing automation. But if Salesforce.com likes what it sees, who knows where that will lead? I hope it’s just an aberration.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120