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Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Act-On Software is another low-cost system, starting at $500 per month. Act-On will also string together related tweets to give a sense of the on-going dialog.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Does indecision have you committing a repeated string of ‘ random acts of sales and marketing ,’ or are you taking advantage of this moment to bring cohesion, orchestration and repeatability to your sales and marketing mix across your customer journey? Organizations that invest during these periods significantly outperform their peers.

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ClickDigest: Weekly Round-Up: 23-Oct-2009

Ambal's Amusings

Casey has highlighted the subtleties of how to push the customer to act upon a deadline. Related Articles : ClickDigest : Weekly Round-Up : 9-Oct-2009. ClickDigest : Weekly Round-Up : 16-Oct-2009. 3 Ways for Businesses to Take Full Advantage of Facebook. Author : John Jantsch. Author : Jonathan Kantor.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Read on to get their insights. Tom Pick's blog Webbiquity.

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[Book Review] "The Context Marketing Revolution"

B2B Marketing Directions

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". According to Sweezey, June 24, 2009 was the day when ". According to Sweezey, June 24, 2009 was the day when ".

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It’s time for CMOs to talk business

Martech

months — the lowest since 2009, and far below the 80-month tenure for CEOs. They need to act as “business leaders” first and “chief marketers” second. I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. In my view, most CMOs don’t embrace a business mindset.

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Social Media's Next Victim?

The Effective Marketer

We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Who doesn’t like to see a big giant fall down on its face, especially if it’s in public?