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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. In order to generate leads marketers have to know how to use the analytics. I use Google Analytics and Sitemeter, and advise my clients to do the same. Recommended Resources from B2B Marketing Experts. MarketingSherpa.

ROI 100
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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. According to one Forrester study, the payback of getting the right information in the right hands at the right time in sales alone could save up to 19% of SG&A expense.

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What is Customer Experience (CX)? Definition, Design, Management, Trends and Examples!

Martech Advisor

Orchestrated and managed experiences lead to an improved buying experience throughout the journey - which in turn leads to higher conversions and customer acquisition through both physical and digital points of sale. Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Increased revenue from existing customers.