Bluetext

FEBRUARY 14, 2024

Chertoff Group / MC2 Security Fund : Michael Chertoff , former homeland security secretary (2009) Point72 Ventures : Daniel Gwak , formermember, In-Q-Tel The National Security and DoD firepower now being put to work across B2G VC and B2G PE firms is immensely valuable for tapping more deeply into the government market. Johnson, U.S.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Zoominfo

JULY 27, 2021

per hour, unchanged since July 2009. We pay above minimum wage for all of our positions regardless of the state we operate in,” says Kerry Moore, vice president of talent acquisition at ZoomInfo. Some people may be using this time to become more valuable job seekers of the future and to hold out for better opportunities.”

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Customer Experience Matrix

APRIL 15, 2012

I found five relevant studies dating back to 2009. Taking the oldest first: Silverpop International Email Marketing Benchmark Study, 2009 This one doesn’t break out results by mailer type, so it’s probably dominated by business-to- consumer marketers. market, but the 2009 Silverpop study showed similar figures for both.

Advertising Benchmark 120

Advertising Benchmark Eloqua B2B Click Rate 120

Hubspot

OCTOBER 17, 2018

Their 2000 acquisition of Kashi allowed Kellogg’s to evolve with the natural and organic food boom -- key to maintaining their popularity as a brand. By the time it burst onto the scene in 2009, Uber was not the first ridesharing company, but it was the largest and most successful, beating out pioneer Sidecar for eventual market domination.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

Heinz Marketing

SEPTEMBER 10, 2020

American multinational software company, Autodesk raised its trial usage by 40% and conversion rates by 15% while Extraco Bank raised its customer acquisitions by 700%.”. ” “For B2B companies, such as Oracle, Cisco, and Salesforce, gamification has emerged as a key element in their consumerization of the enterprise strategy.”.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

Customer Experience Matrix

JUNE 27, 2013

Adobe was on everyone’s list of potential buyers, and Neolane was ripe for acquisition or an initial public offering. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Convince & Convert

MAY 4, 2015

He and Dave Taylor just co-wrote “ twitter power 3.0 ,” the latest edition of his book first written in 2009. “I like to think a little more creatively, in that if we get to the point where we’re really talking acquisition, that it’s going to be a shift in the model of the site itself.”

Twitter 144

Twitter Facebook SMS Skype 144

Walker Sands

FEBRUARY 23, 2023

A Tale of Two Rebrands First, let’s analyze Tropicana’s 2009 packaging rebrand. The next step involves defining your goals using the SMART goals method. Writing SMART Goals SMART goals are specific, measurable, attainable, relevant and time-bound. Establishing well-defined goals can make or break your rebrand.

Customer Surveys 52

Customer Surveys Differentiation ROI Acquisitions 52

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 106

Email Marketing Planning Brand Identity Branding 106

Engagio

JANUARY 27, 2021

Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. How he got here. Needless to say, he has some serious street cred in B2B tech.).

CPO 71

CPO DemandBase Account Based Marketing ABM 71

ClickZ

NOVEMBER 25, 2019

To understand the significance of this acquisition, we need to understand the company. Integral Ad Science was founded in 2009, their main competitor DoubleVerify (DV) was founded in 2008. The acquisition of Admantx is the beginning not the end. So why have these companies invested so much in acquiring contextual capabilities?

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Digital B2B Marketing

FEBRUARY 4, 2012

This isn’t QuinStreet’s first B2B technology media acquisition. They purchased IT Business Edge in September 2011 and Internet.com in 2009. According to a post on Google+ from Steven Vaughan-Nichols, nearly all of the editorial staff from Ziff Davis Enterprise have been laid off as part of the acquisition as well.

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Customer Experience Matrix

FEBRUARY 19, 2015

If origin stories count, and I think they do, then it’s worth noting that Ensighten’s started in 2009 as a digital analytics agency. Since last year’s funding, Ensighten has supported its strategy with acquisitions of tag management competitor TagMan in March 2014 and cloud analytics and predictive marketing vendor Anametrix in October 2014.

Tagging 120

Tagging Enterprise Management Work Management Marketing Management 120

Martech Advisor

AUGUST 20, 2019

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. Today’s CMOs juggle the responsibilities of customer acquisition and revenue management. This will help you bring together your creativity and analytical skills to balance customer acquisition and revenue growth.

CMO 46

CMO Positioning SWOT Work Management 46

Convince & Convert

JANUARY 13, 2015

Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process. It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Easier said than done. Shortening names is part of our nature.

Communities 158

Communities Ad Building Customer Satisfaction Loyalty 158

Content Marketing Institute

DECEMBER 12, 2017

As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. Check out our forecasts for 2009 , 2010 , 2011 , 2012 , 2013 , 2014 , 2015 , 2016 , and 2017 , to see what we got right, and where we went way off track. Apple will buy Disney in a few years, says @JoePulizzi.

Marketing AI 111

Marketing AI Content Marketing Paid Search Agency Content 111

Hubspot

NOVEMBER 14, 2018

In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. Founded in 2009 as a bootstrapped startup, Nerdwallet has grown at an exponential pace, from 283 users per month in 2009 to 2.2 Picture Credit: SlideShare.

Startups 69

Startups Google Press Domain 69

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Have a look at the reports here: 2009 and 2010. Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing.

Resources 120

Resources B to B Work Management Marketing Management 120

Launch Marketing

NOVEMBER 6, 2019

Adobe Acquisition of Omniture. In 2009, Adobe acquired the marketing analytics company Omniture. This didn’t directly align with Adobe’s reputation as a desktop publishing software brand, so they needed a marketing strategy that aligned with the acquisition. Who They Are. What They Did. The solution was simple yet thorough.

Campaigns 61

Campaigns B2B Marketing Examples Paid Search Agency 61

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. This has made a huge impact on their customer acquisition cost. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Convince & Convert

MARCH 10, 2013

” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later). At that point, Twitter became less about you and more about what’s worthy of attention. Twitter became (and still is) the headline news of the modern age.

Twitter 167

Twitter Digg RSS Television marketing 167

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. This has made a huge impact on their customer acquisition cost. Deep Blue , a supercomputer built by IBM, leveraged AI to achieve this feat.

Statistics 52

Statistics Outgrow Resource Management Stats 52

PureB2B

JANUARY 23, 2017

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. Direct Marketing Association also noted that there is a 4,300 percent return on investment when it comes to email marketing for businesses in the United States.

Email Marketing 62

Email Marketing Brand Identity Branding Planning 62

Vision Edge Marketing

APRIL 11, 2012

billion in 2009. For example increasing customer trial or share of preference may be tied to business outcomes around new customer acquisition or accelerating the rate of customer acquisition in order to impact revenue and market share. Therefore, just like any other effort, a singular strike may not be enough.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Vision Edge Marketing

FEBRUARY 29, 2012

billion in 2009. For example increasing customer trial or share of preference may be tied to business outcomes around new customer acquisition or accelerating the rate of customer acquisition in order to impact revenue and market share. Therefore, just like any other effort, a singular strike may not be enough.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). But if Salesforce.com likes what it sees, who knows where that will lead?

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

seo.co

NOVEMBER 18, 2020

So in 2009, HomeAway CEO Brian Sharpies decided to make one of the company’s biggest investments of all time: A $35 million acquisition of VacationRentals.com. Up until this point, we’ve discussed domain name acquisition and financing. One of them was Insurance.com , which was purchased for a cool $35.6 Now let’s switch roles.

Domain 78

Domain Contingency Planning Pricing Price 78

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Also bear in mind that 91% were at least using measurement on acquisition programs (some, apparently, without standard guidelines).

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Ardath Albee, CEO of Marketing Interactions, Inc. Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Content Standard

FEBRUARY 27, 2018

” Their recent $1 billion acquisition by Unilever was no fluke. In 2009, animal rights organization People for the Ethical Treatment of Animals (PETA) sparked controversy with its “Save the Whales” billboard, which featured a cartoon of an overweight woman accompanied by a tagline that read: “Lose the blubber.

Brand Identity 64

Brand Identity Branding Storytelling Work Management 64

Content Standard

JANUARY 25, 2018

In 2009, when I began my career managing social media marketing for clients, it was very simple. Being able to connect with a consumer and resolve their problem on social can go a long way in brand awareness, customer retention, and possible customer acquisition. Social Media Evolution. JustMyLuck pic.twitter.com/DCpbJ0gyIC. —

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

Biznology

SEPTEMBER 14, 2011

Google famously flamed out in its bid to buy Yelp in 2009, and has finally added the restaurant reviews it has craved. That same TechCrunch article linked above pegs the price at somewhere below $66 million, because there is no government review needed for acquisitions under that price. Then, there is the question of the price.

Purchase 80

Purchase Google Wikipedia Aggregators 80

Martech Advisor

DECEMBER 6, 2019

This is because CLV enables businesses to plan their customer acquisition and retention strategy in such a way that the cost of acquiring/retaining a customer is less than the lifetime monetary value of the customer. Does it help to advertise at a higher cost per acquisition if the lifetime cost supersedes the ROI on the current spend?

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Martech

MAY 4, 2023

Moreover, CEOs and other senior business stakeholders revealed that they want CMOs to renew their focus on customer acquisition, retention and engagement. Jocz wrote in 2009. Recent Gartner research shows corporate leaders identify “fear of a recession” as their number one challenge to meet growth in 2023.

Peer-to-peer 16

Peer-to-peer Gartner B2B Work Management 16

Convince & Convert

SEPTEMBER 11, 2011

The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Admittedly, doing this well isn’t easy today, although companies like janrain are getting there fast, and certainly SalesForce is eyeing it big-time with their Radian6 acquisition).

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Marketing Insider Group

OCTOBER 21, 2015

There will be more acquisitions. According to MarketingMag and PQ Media, “the fastest-growing content marketing category in 2014 was ‘digital-only channels,’ which jumped 27.7%, driven by rapidly growing channels such as branded mobile content and apps, which soared 61.5% last year.”. So what does this mean? CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100