article thumbnail

Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

article thumbnail

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. I first wrote about this video back in 2009 when it was fresh, but even five years later the idea still works.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? Today in part 3, we hear from James Obermayer , Executive Director of the Sales Lead Management Association. Less than 50 beds. 50-250 beds.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

What’s the key to generating more inbound marketing leads? More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Social media may be good for 99 things, but lead generation ain’t one of them. 48% have generated customers through Twitter and 42% through Facebook.

article thumbnail

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Backlinks still have “many many years left in them” but Google is trying to determine the best match per search query generated. Created: May 29, 2013. Created: August 20, 2009. Created: November 25, 2013. Created: June 5, 2013. Created: December 10, 2013. Created: May 5, 2014. Return to the Top.

article thumbnail

SEO Social Strategy: Twitter Tweak Generates Big Traffic Gains

Content Standard

Back in 2009, Twitter gave Google access to all tweets produced in real-time, and Google’s search results featured Twitter content. Twitter has partnered with Bing since November 2013 to bring social content from Twitter into Bing’s search engine results pages. But in 2011, the deal ended.

Twitter 40
article thumbnail

10 Brands Show Us How Email Marketing is Done

PureB2B

Furthermore, a study by Custora found that customer acquisition through email quadrupled from 2009 to 2013, with the 2009 benchmark set at 7%. They generated a daily meal plan for their subscribers to help avoid the stress associated with figuring out what to eat. Cook Smarts did this in a very clever way.