How to Save Up to 50% on Your PPC With Quality Score
Hubspot
AUGUST 19, 2013
More relevant ads, campaigns, and landing pages get more clicks; that raises your Quality Scores and -- since Quality Score determines both your ad ranking and what you pay per click -- everybody wins. In 2009, Craig Danuloff crunched some numbers to show that a Quality Score of 10 could save you 30% on cost per click, or CPC.
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