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Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. My Mindset in 2009. Google made me do it. They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm! Links are the only content you need. Google's lying to people.

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In the Aftermath of Penguin 2.0, Branding Is Now a Major Ranking Factor

Hubspot

Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history. Perhaps you’ve heard about it?

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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. The most rapid increase in adoption has been in the use of social networking, which has nearly doubled since 2009. • Google attracts more than one billion unique visitors per month.