ViewPoint

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Bulls, Bears, Bernanke and BtoB Lead Generation

ViewPoint

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. When the GDP is up, the lead rate increases, and vice-versa. Lead rates never dropped to zero.

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

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If I want to sell to hospitals by the largest bed count , there are 454 and it may be worth some extra effort to apply ABM to these. Less than 50 beds. 50-250 beds. 250-500 beds. More than 500 beds.

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5 Critical Things to Consider When Evaluating Lead Generation Companies

ViewPoint

For example, in 2012 91% of our revenue was from existing clients—and we will grow about 20% this year. Large call center and security software company—since 2009. For example, our staff averages 42.7 years of age, all with four-year college degrees and the average tenure is 4.7 How long have their clients been with them?

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PowerViews with Dave Munn: The Transformed Marketing Organization

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2012 Trending: Significant Transformation for Marketing Groups. and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. ITSMA Website: www.itsma.com. Stay Tuned.

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PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process

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Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

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