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New Infographic: B2B Lead Generation & Content Marketing Trends

NuSpark Consulting

The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

Officially, my first published marketing technology landscape graphic was in 2011. The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. That was the one where I categorized around 150 marketing technology companies. In other words, 62.5%