If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. MORE >>

The free offer has at least picked my interest so you could say that the strategy is working… for now. This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon! Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. Maybe. Effective marketing is about generating sales. Maybe. Cheers! MORE >>

This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. Responses to Kindle Marketing Lessons Steve Bain says: May 29, 2009 at 11:12 pm The WSJ rather than Amazon is the likely cause of the price increase. Reply Daniel Kuperman says: May 30, 2009 at 2:30 pm It did seem odd that Amazon.com would be doing such terrible job with the subscription, but this explains a lot. Reply Raphael Honkanen says: February 2, 2010 at 1:31 pm Very good text. appealed to me. What?! Isn’t that unbelievable? MORE >>

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. One Response to Because You Can’t Beat Free Marketing Training Linda says: July 27, 2009 at 2:33 am Good thing found at your blog about email marketing! Here I talk about the final 5 classes. If you haven’t done already, check out the review of the first 5 presentations. It doesn’t matter if you have great keywords if you lack the other elements. Rand’s presentation is engaging and full of great information. MORE >>

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Despite the fact that more than half of marketers responding to an ExactTarget survey planned to to either reduce their overall marketing budget for 2010 or keep it flat, 54% planned to increase spending on email marketing and 66% planned to increase expenditures for social media “even though about 80% of those acknowledged the difficulty in tracking ROI in the medium.&#. MORE >>