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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Improved ROI & Reporting. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.

The State of the Blogosphere 2010

delicious b2bmarketing

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Twitter Strategy. How you can use it most effectively? Crabs.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do social media marketing strategies in small businesses differ from those in larger enterprises? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. The State of the Blogosphere 2010 by Brian Solis. last year (2009). Adam T.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Noting that “Social media platforms like Twitter and Facebook, if used effectively, can help build relationships, identify new trends and help facilitate networking with like-minds throughout the industry,&# Lacey Haines and Adam Vincenzini share a few best practices for pitching journalists through social media, such as keeping pitches short and using a DM rather than a public message when pitching on Twitter. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010.

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#FF, QR Codes, & Like-Gating: 6 Outdated Internet Trends We Should Leave Behind

Hubspot

Sometimes, when I think back to internet trends that came and went, it can put a big smile across my face. But then there are the trends that have kind of faded into the background, only to pop up in your thoughts when you''re in the shower or in the middle of devising a new marketing campaign. There''s nothing explicitly telling you that this trend is really not that cool anymore.

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  The big blue social machine is slowly toppling off other networks as shown in this series of maps from June, 2009 to December, 2010

Top 25 Articles and 8 Topics in B2B Marketing for March 2010

B2B Marketing Zone Posts

March  2010. Great stuff in the world of B2B Marketing for March 2010.  Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Hot Topics.

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what's your marketing approach?

The Effective Marketer

Do you ever stop at some point during the week to rethink your actions, rethink your role, rethink your strategy? This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 2009 Twitter Demographics and Statistics Report by iStrategyLabs. Indonesia.

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Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  Not to mention the ever-growing importance of social strategy. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Facebook Status Updates Tell the Story of Romance Gone Awry [INFOGRAPHIC] October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? It also helps to imitate and enhance strategies tested and adopted by other businesses. Learn more. million followers). Mobile 2.0

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What Content Marketing Will Look Like in 2016: 40+ Predictions

Junta 42

We’ve compiled over 40 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing. Robert Rose, chief strategy officer, Content Marketing Institute. 40+ Predictions on Content Marketing in 2016 from Content Marketing Institute.

8 Key Mobile Marketing Trends

Hubspot

To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. Trend 2 - Smartphones are Beginning to Dominate the Mobile World. million by year-end 2010, increasing by nearly 50 percent from 2009.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required. Expect more now.

B2B social media case studies - 3 you can learn from and why they work

delicious b2bmarketing

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. What don’t we see a lot of? Cheers, Arik.

B2B Mobile Marketing. there's an app for that | B2Bbloggers.com.

B2Bbloggers

Connect your app to location-based services such as Foursquare and Gowalla , where it can enhance productivity by optimizing support resources and improving customer response time.  ( Ok… that one may seem like a stretch today, but not in the near future. )  Read more on Geo Location Trends from Mashable. Technology Naughty Vs. Nice In 2010 2. reasing brand engagement. A Thanks!

11 Predictions for B2B Social Media in 2011

Social Media B2B

In 2010 social media made huge advances in B2B companies, but based on our review of our 2010 predictions , the adoption curve was not as steep as we anticpated. It is unclear what the adoption will be of these next stage strategies, but it is clear that B2B companies that can implement their social media programs with these in mind will be well ahead of the competition. 1. While 2010 saw the beginnings of daily deals and group buying benefits in the B2B space, the changes this will cause in 2011 are deeper than many realize. Mobile, Mobile, Mobile. With 4.6

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E-Quip Blog: Top 10 Blog Posts of 2010

E-Quip

Monday, December 27, 2010. Top 10 Blog Posts of 2010. Interestingly, only four of the top ten posts in 2010 were published this year. This post from 2009 drew three times the number of readers as the second most popular post. This post from last month was easily the most popular of 2010. Labels: Strategy. ▼ 2010. (52). ► 2009. (55).

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Extending this trend over the next five years means that sales may be completely bypassed in some B2B markets, and certainly will be shaped differently by this trend in all markets. Death of a Salesman?

Best Marketing Strategy Insights of 2009

Webbiquity

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? What key trends on the horizon do you need to be aware of? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Jennifer Laycock previews a free eBook from Valeria Maltoni featuring thoughts on marketing strategy and tactics from 12 online pros including Beth Harte, Christina Kerley and Matt Dickman. Digg this!

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC.

Do you deliver more Customer Bottom-line Impact than the Competition?

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

100 Social Media & Content Marketing Predictions for 2010

Junta 42

Here are some of the key trends I found while reading through our expert predictions: Video will be big in 2010. Don't say it - more offline content in 2010??? The Question What is your prediction for how brand marketers will create and distribute their own content in 2010? 2009 was about learning social media. 2010 will be about figuring out how to use it well.    Online video will emerge as the most important tool for marketers in 2010.   So the question is: How will people be exchanging content in 2010?

2010 B2B Marketing Budgets and Mix Trends Research

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Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, September 28, 2010 Do White Papers Still Engage? Unfortunately, most of todays buyers suffer from Information Overload as a result of current "carpet bombing" marketing strategies.

Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

February 2010. Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Fearless Competitor , February 6, 2010 There is no question in my mind.  February 26, 2010.

The Big List of 2011 B2B Social Media and Marketing Predictions

Social Media B2B

As 2010 comes to a close, many B2B writers share their thoughts about what they expect the coming year to bring in their respective specialities. We present this list, just as we present our 2011 predictions , not to predict the future and keep a scorecard to see who is right and who is wrong, but to help our readers spot trends, provide insight into what may already be happening in their industry and give them the understanding of where they should invest their resources. 12 Customer Experience Trends for 2011. Why 2011 will be the year of social-media convergence.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. LinkedIn Adds the Ability to Follow Companies , April 30, 2010. April 6, 2010.

The Fun Theory: How to Change Behavior

The Effective Marketer

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought. United States License.

Trend Micro Risk and Compliance Assessment tool (powered by Alinean)

Tom Pisello

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. The tool, accessed from Trend Micro’s website, can help the users identify ways to improve their company’s current security practices and the resulting benefits from the improvements.

ReTweeting: Science or Art – Is 120 The New 140?

B2B Marketing Savvy

Near the top of the Twitter investigation will likely be re-tweets (RTs):  their value, characteristics, and strategies for gaining traction as will impact message persistence.  Another social media research scientist, Dan Zarrella ( bio here ) pulls apart re-tweet trends and success analytics.  So why the fuss to understand RTs? But is it science… or just artful prose? Welcome!

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. One Response to Webinar Presentations That Suck MLM Webinars says: December 20, 2010 at 4:34 am These five key rules are really helpful to guide us when we preparing our webinar. Here are five key rules to guide you when preparing your webinar: 1. Practice. United States License.