Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Email and e-newsletters use now equals tradeshows in popular use.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

MAY 4, 2010

Some organizations merely want IT to play cop: guard against threats, lock down data, etc. I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. As you know better than I, we are in the early innings of social media.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. All that stuff? It’s called intellectual property and in each case it belongs to somebody. We all know how much “lifting&# goes on in the Internet. I found myself facing a room full of blank stares.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Online Marketing Institute

NOVEMBER 8, 2010

The spreadsheet they provide is not “locked”, so you can modify it at will. Please contact Gossamar for credentials. Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Convince & Convert

JUNE 11, 2010

We’ve worked on this a lot, and since the book is about 1/3 written (here’s a picture of Amber when all the ideas for the outline have been wrung out of her), we need to lock it down soon. Turns out, I’m totally non-musical, so that guitar thing is going to be tough. Your first assignment is to help us settle on a title.

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

Oktopost

AUGUST 15, 2022

The Top 8, Birth of Facebook, and 140 Characters: 2003-2009. Over 2008 and 2009, Facebook and Myspace continued to soar, earning millions of unique users across the world. A Not-So-Distant Past: 2010-2015. 2010 saw the emergence of photo-sharing network Instagram. Let’s take a look at the history of social media.

Social Media 174

Social Media Media Lock-In Budget Programs 174

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). Coincidental timing too, as Yahoo ! gave up their search engine duties in U.S. and Canada to Microsoft’s Bing last week. Approximately 10 years after having 67% of the search market, Yahoo!

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. Because you’re not on the other end of the phone. If you listened in, you’d be just as angry about that as you are about negative tweets. The public and immediate nature of getting slammed via social is what stings. Good luck on the move!

Social Media 130

Social Media Media Webinar Metrics Marketing & Strategy 130

Convince & Convert

AUGUST 3, 2010

Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 21, 2010

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace.

Social Media 126

Social Media Media Paid Content Conference 126

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? Within 12 months of its invention, 1,200 companies entered the radio “business&# in some form or fashion. So said Malcolm Gladwell in a stirring speech given Monday to the AAA Annual Meeting in Scottsdale. And that’s the problem.

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159