Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. Read on to get their insights. Jonathan Kantor. Join the party !

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Hubspot

OCTOBER 26, 2017

7 Books That’ll Help You Develop More Empathy. 7 Books That’ll Help You Develop More Empathy. Siegel (2009). 2) The Age of Empathy: Nature's Lessons for a Kinder Society by Frans De Waal (2009). 4) Wired to Care: How Companies Prosper When They Create Widespread Empathy by Dev Patnaik (2009). 7) Empathy.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

The Effective Marketer

MAY 7, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help. The presentation is not only funny is also engaging.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Moz

MAY 13, 2019

That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Should we even try? Some changes are small.

Google 69

Google Verticals Click Rate Eye-Tracking 69

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

AUGUST 24, 2010

The Now Revolution – Social Fresh Charlotte The South by Southwest keynote slot will be tremendously important as we launch the book, so we’d sure appreciate your help voting for us. On behalf of Amber, myself, and especially Make-A-Wish Foundation, thanks for your help! You’ve got my vote!

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

The Effective Marketer

FEBRUARY 22, 2011

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members. Click to download the WordPress Plugins for Marketers in Excel (XLS) format. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Convince & Convert

JULY 5, 2010

I’m on vacation in the great white north for a couple weeks, trying to spend a little time with the family and get The Now Revolution (my new book with Amber Naslund ) finished up.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

The Effective Marketer

FEBRUARY 7, 2011

I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program. This entry was posted on Monday, February 7th, 2011 at 10:05 am and is filed under Online Marketing , Webinars. You can follow any responses to this entry through the RSS 2.0

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Salesforce Marketing Cloud

AUGUST 2, 2022

All are essential to helping businesses across the world thrive. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%. The case for an intergenerational workforce.

Generation 98

Generation Burn Rate Case Studies Work Management 98

The Effective Marketer

DECEMBER 8, 2010

what is working best for you and what patterns can you see in your history that will help you fine tune your automation programs. This entry was posted on Wednesday, December 8th, 2010 at 9:00 am and is filed under Marketing Automation , Marketing Management , Marketing Planning , Marketing ROI. United States License.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

OCTOBER 21, 2009

Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. Stay tuned! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. million in 2009 and $21 million in 2010. at the end of 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. How can we improve this process? So what are you waiting for? Give it a try!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 20, 2010

This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. Online success comes from thinking like a journalist and a thought leader”.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 23, 2010

I raised my hand and asked “what is this for and how will it help me in the future?&#. This entry was posted on Friday, July 23rd, 2010 at 2:51 pm and is filed under Uncategorized. People turned their heads at me, there was an uncomfortable 2 seconds silence, and then she ignored me and moved on. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Webbiquity

APRIL 5, 2010

Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. Another helpful list of online PR distribution sites. 10 Reasons Media Relations Will Get Easier in 2010 by Journalistics.

PR 100

PR Blogger Outreach Best Practices 100

Digilant

OCTOBER 4, 2023

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. The Birth of Real-Time Bidding The next decade of programmatic advertising history (the 2010s) cannot be easily outlined linearly.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Convince & Convert

FEBRUARY 5, 2010

But I need your help with the biggest change – the header. Thanks for your help! link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations. Hope this helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

The ROI Guy

APRIL 19, 2010

Had the pleasure to be one of the featured presenter at the Blades Systems Insight 2010 conference, discussing the ROI / TCO advantages of blade servers and how to quantify the value. Discussed how innovations will likely shift lower in 2010. Ongoing costs are 3:1 vs. purchase price.

Budget Programs 40

Budget Programs Conference ROI Cost 40

The Effective Marketer

JANUARY 11, 2010

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).

Spending 40

Spending Forrester Gartner Lock-In 40

The Effective Marketer

NOVEMBER 4, 2009

Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? Close the email and ask yourself again in 1 hour.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MARCH 15, 2009

I’ve been thinking a lot lately on how to recover time I’ve spent in tasks not directly associated with what I consider productive , i.e. email, admin stuff, and doing everything else but those tasks that will help me achieve my goals. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

AUGUST 25, 2009

This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. 2 Responses to Killed By Powerpoint The captivated listener says: August 26, 2009 at 8:39 am I couldn’t agree more. When used effectively, PPT can be a great help in conveying information, telling a story, and engaging the audience.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 9, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MAY 25, 2009

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! Use a moderator when possible : unless you are a great speaker, the presence of a moderator can really help.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. 40% of Marketers plan to increase their budgets in 2010. October 2009 Online Marketing News. September 2009 Online Marketing News. August 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader. Big but concise lead-in.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

The Effective Marketer

APRIL 29, 2009

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. I hope these simple tips will help you with your webinar initiative! Why not kill three birds with one stone?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100