Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Customer Experience Matrix

SEPTEMBER 1, 2010

It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. The data is a couple of years old but still valid. Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. 40% of Marketers plan to increase their budgets in 2010. October 2009 Online Marketing News. September 2009 Online Marketing News. August 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JULY 5, 2009

This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. 4 Responses to Copywriting That Sells: Powerful Copy is Easier than You Think 519studio says: July 6, 2009 at 7:45 am Hi Thanks for the nice information. Reply Daniel Kuperman says: July 7, 2009 at 5:53 am @Matt, my pleasure!

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

The ROI Guy

AUGUST 15, 2010

A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. April 2009).

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.]

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. Copyright © 2010 Tiecas, Inc. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Copyright © 2010 Tiecas, Inc. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Let’s also assume that you have a Facebook fan page.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Smashmouth Marketing

MARCH 6, 2009

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : Brett Wallace, @forrester - the key to a good engagement is starting with a solid introductory appointment #sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?)

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. The Noob Guide To Online Marketing. History of Internet Search.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. link] Weekly Links: August 23, 2009 | UpYourSocial [.] Love the slides, worksheet and Forrester tool. Sessions start October 5. Go to [link] to save 50% for a limited time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Online Marketing Institute

DECEMBER 1, 2010

Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. As a B2Ber, I can really appreciate these tools. Powered by Wordpress. Flash News Theme by.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Online Marketing Institute

MARCH 24, 2010

Posted by Joan Damico on Friday, March 12, 2010 at 7:03 pm Filed under B2B Marketing Communications , B2B Online Marketing , B2B Social Media Marketing , B2B integrated marketing communications , B2B marcom Speak Your Mind Tell us what youre thinking. » What does real time search mean for B2B Marcom? Looking forward to the new book.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

The ROI Guy

JUNE 3, 2010

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. Good overview in this article regarding the recovery and where investments are being made for 2010: [link].

Budget Programs 40

Budget Programs Gartner Campaigns Forrester 40

The ROI Guy

SEPTEMBER 3, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system.”

Allocation 40

Allocation Budget Programs Forrester Bundling 40

Smashmouth Marketing

MAY 1, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. What are your thoughts about that? My view is that they are correct.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

The ROI Guy

SEPTEMBER 21, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."

Forrester 40

Forrester Paid Search Agency Budget Programs Business 40

Smashmouth Marketing

MAY 3, 2009

Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Gerhard : It wasn't Forrester who said that, it was IDC. What are your thoughts about that? My view is that they are correct.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. I was there speaking at the Counselor’s Academy PRSA annual conference.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? I’m constantly referring back to Forrester’s POST methodology when planning campaigns. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

The ROI Guy

JUNE 16, 2009

As we track the pundits opinions on IT spending levels and trends, and come to our own conclusions from our research and engagements, we have been preaching for some time how the current downturn has been steep, but that we believe the downturn won't last long, and the recovery will be strong.

Forrester 40

Forrester Advertising Agencies Opinions Paid Search Agency 40

The ROI Guy

JANUARY 5, 2011

3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. April 2009. driven by customer's "enterprise-wide strategic procurement initiatives. to buy only what they need at the lowest possible price.”

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121