The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? If drinking from the glass, it is then half empty. startups.
Top 20 CRM Blogs of 2009
B2B Lead Generation Blog
JANUARY 29, 2010
The Forrester Blog for Business. Read Forecasting Clouds' Top 20 CRM Blogs of 2009 Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. First, that it’s important to continue investing in marketing through the downturn.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.
28 Awesome B2B Social Media Statistics
Social Media B2B
AUGUST 4, 2010
This is up from 2009, when 45.0% of marketers said they used social media for marketing. Forecasts : Annual growth in US B2B online marketing spend is forecast at 8% in 2010 and is set to reach 14% by 2012. Forrester predicts B2B interactive marketing spending to reach $4.8 billion by 2014 – almost double that estimated for 2009 ($2.3 B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014. B2B marketing spending on social networking sites is predicted to rise 43.3% in 2010. Source ). Source ). Source ).
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. 2009 Twitter Demographics and Statistics Report by iStrategyLabs. Indonesia.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
And according to Morgan Stanley, social media users surpassed email users in July of 2009 but social media usage surpassed email in November of 2007 (based on time spent). Technology Naughty Vs. Nice In 2010 2. The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Or Does It? 5.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Social Media Predictions for 2009 by Search Engine Watch. by HubSpot.
Integrate Social Networks with your Corporate Website with ‘Social Sign On’
OCTOBER 1, 2010
The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Share This Post: This entry was posted on Monday, September 27th, 2010 at 8:28 am and is filed under Social CRM , Social Media. Or do I interpret this wrong?
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Copyright © 2010 Tiecas, Inc.
Five Reasons You May Not Be Spending Enough on Content Marketing
NOVEMBER 29, 2010
Analysts such as Forrester and Gartner are highlighting “consumerization of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization change, making content marketing and interactive decision support tools more important than ever before. Frugalnomics in Full Effect: Forrester and Gartner. Death of a Salesman?
Do you deliver more Customer Bottom-line Impact than the Competition?
AUGUST 9, 2010
Monday, August 09, 2010 Do you deliver more Customer Bottom-line Impact than the Competition? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner. According to D. according to Mr. Piques.
10 B2B Social Media Case Studies and Examples
Social Media B2B
SEPTEMBER 17, 2010
Related posts: According To The 2009 Forrester Groundswell Awards B2B Social Media Is Still Mostly Tech Focused Since we started Social Media B2B we have spent a. Updated] 10 Examples of B2B Facebook Fan Pages July 2010 Update: This post was written seven months ago. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. It is easier to justify your plans to clients and supervisors by showing successes that other companies have had. from Social Media Influence.
Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
NOVEMBER 4, 2010
Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Within digital marketing, analyzing the allocations from 2009 to 2010, IDC found that 2010 spending on digital marketing programs is not changing dramatically year over year.
Vital statistics for every B2B marketer
Earnest about B2B
MARCH 16, 2010
Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Source: 2009 CSO Report ( [link] ). Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Versus.
Forrester and IDC think Sales Enablement is a Big Deal. and We Agree!
The ROI Guy
AUGUST 15, 2010
A new role has emerged at many leading B2B companies, Sales Enablement, and recent research from Forrester and IDC proves this new sales enablement practice as the key linchpin required to help a B2B company bridge the gap between their business strategies and how they execute in the field. According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Source: Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc., April 2009).
Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.
DECEMBER 6, 2010
Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! The Death of a Salesman?
Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
MI6 Marketing Agency
SEPTEMBER 23, 2010
Mi6 briefing – sep 2010 v2. The New Voice of the CIO (IBM, 2009) [complimentary report]. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. How Customers Choose Solution Providers (ITSMA, 2009) [paid research]. Lead Generation Optimization, Key Trends Analysis (CSO Insights, 2010) [paid research]. Presentation.
Will Social Media Replace Traditional Marketing?
Content Marketing for BI
APRIL 13, 2010
Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. Looking at B2B social media efforts in 2009, the study shows: 68% have set up group pages on social networking sites. Should we be blogging and tweeting?” What about LinkedIn?
Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast
B2B Marketing Zone Posts
MAY 3, 2010
April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Fearless Competitor , April 23, 2010 The data quality problem If we don’t know you, we can’t sell to you.
Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
SEPTEMBER 28, 2010
Tuesday, September 28, 2010 Do White Papers Still Engage? Although social media and blog content have the hype, when we look to which marketing content B2B buyers use more than any other in driving decisions, the white paper shines well above all others (MarketingSherpa and IDG 2010). Frugalnomics in Full Effect: Forrester and Gartner. They do if they are Interactive!
Engaging Content is Key to Content Marketing Success?
AUGUST 9, 2010
Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales.
Winning the Social Media Popularity Contest
DECEMBER 9, 2010
Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ▼ December (5) Social Media Hierarchy of Needs - Best Practices f. How Do You Get Started in Content Marketing?
Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
DECEMBER 23, 2010
Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.
Email Design Review Gallery « The Effective Marketer
The Effective Marketer
MARCH 9, 2010
What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi. Are you in search of inspiration?
Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It
AUGUST 26, 2010
Thursday, August 26, 2010 Dont Just "Sell the Problem", Quantify It I recently read a great blog post, Sell the Problem, by renowned Marketing Guru and Author Seth Godin. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. according to Mr. Godin.
Content Marketing and the Forgotten Sales Professional
NOVEMBER 29, 2010
Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.
American Business Media - Research & Marketing
JUNE 26, 2009
focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. To run our ads in your publication or Web site, download them below. If you decide to run our ads, wed love to know about it! Please e-mail Richard Bertin with the titles and issue dates of the publications or sites in which the ads will appear.
17 Compelling and Highly Usable B2B Marketing Statistics
NOVEMBER 1, 2010
One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death! I was just wondering what.
2010 B2B Marketing Budgets and Mix Trends Research
NOVEMBER 1, 2010
Laura Ramos' Blog For Technology Product Management & Marketing Professionals Forrester.com | Log in | Register Forrester Blogs › Technology Industry › Technology Product Management & Marketing Professionals › Laura Ramos 2010 B2B Marketing Budgets and Mix Trends Research Published Posted by Laura Ramos on March 24, 2010 Blog post info and actions 5 Recommendations Print Email 0 comments Blog post body For three years running, Forrester has teamed with MarketingProfs to survey B2B marketers (in various industries and at different sized firms) to track marketing mix and budget trends.
Five Reasons You May Not Be Spending Enough on Content Marketing
The ROI Guy
NOVEMBER 29, 2010
Analysts such as Forrester and Gartner are highlighting “consumerization” of business as a key trend for the next several years, and B2B marketing is one area that will face the ‘consumerization” change, making content marketing and interactive decision support tools more important than ever before. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.
Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
AUGUST 20, 2010
Friday, August 20, 2010 Basic Content Marketing Trumps Social Media and Blogs Although a lot of attention is being paid by B2B marketers to Social Media and Blogs as a way to connect with and engage prospective buyers, research by IDG and MarketingSherpa indicate that more traditional promotional and research oriented content marketing is more effective. Do White Papers Still Engage?
Strong IT Spending Growth Predictions from Forrester Assures IT.
AUGUST 3, 2010
Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? George Colony, CEO of Forrester, in Forresters most recent earnings conference call, indicates that: "As we move beyond mid-year, Forrester continues to predict growth in the IT market both here and abroad." for the full year 2010, and 7.8%