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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. What does work?

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100
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4 Predictions Marketing Experts Got Wrong About Social Media in 2020

Hubspot

As a marketer, reading trending predictions or industry forecasts is the norm. In fact, the company started Google Wave in 2009, Google Buzz in 2010, and Google+ in 2011. Facebook use will decline after continued drama. Is it me or is there always Facebook drama nowadays? It's not going to happen.".

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. United States License.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Like Be the first to like this post.

Planning 100
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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

Banco Hipotecario’s facebook page has over 14,000 fans and was the centerpiece of their second phase of the campaign. This entry was posted on Monday, September 20th, 2010 at 9:00 am and is filed under Communication , Marketing Strategy , Social Media. You can follow any responses to this entry through the RSS 2.0

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

The duck has 165,000 facebook fans in the US. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%.

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