Remove sales

ANNUITAS

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Five New Year’s Resolutions for the B2B Marketer

ANNUITAS

Another year has come and gone and if anyone thought that 2009 was the year of the B2B marketer, then 2010 may have trumped it. Organizations who want to improve the return on their marketing and sales investments need to first identify their ideal buyer profile. This is more than just time to sale.

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An Interview of Steve Gershik of 28Marketing

ANNUITAS

As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. 2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments. In your opinion, why is that?