The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. You can leave a response , or trackback from your own site. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. Happy salary negotiation!

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

Website And the list could go on a few more bullets. You can leave a response , or trackback from your own site. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 16, 2009

A project that has been on my list for some time now, is to get all of those pictures and select a few that we can use on our website as part of our company history page. This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. You can leave a response , or trackback from your own site.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. You can leave a response , or trackback from your own site. Had the judge sided with them, the win would surely have been better but I have to think that they knew they didn’t stand a chance.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

MAY 29, 2009

Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions. This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. Does it mean we should all offer free stuff without registration on our websites? Do you offer free marketing materials without registration on your website? Does free stuff appeal to you?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

OCTOBER 18, 2016

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. Hence, 1,000.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Blogger 100

The Effective Marketer

MARCH 7, 2009

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. You can leave a response , or trackback from your own site. Like Be the first to like this post.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

Which is the best website? You competitor may have a very good reason why he decided to create a blog on his website and why he spent thousands on that slick direct mail piece but it doesn’t mean you should follow suit. You can leave a response , or trackback from your own site. Like Be the first to like this post.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. You can leave a response , or trackback from your own site. Stop doing charts in Excel. United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

JANUARY 5, 2009

You may very well have as highest on your list the revamp of the corporate website using the newest flash menus, blogs, and tracking mechanisms but can you link it back to corporate goals? So although that new website project was high on your list, maybe rethinking packaging or focusing on sales collateral is what should be done.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. You can leave a response , or trackback from your own site.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

APRIL 6, 2009

Check out a recent post on Marketing Today website about it. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. You can leave a response , or trackback from your own site. It’s not over when the interview is over After the interview you’re not off the hook.

Planning 100

Planning Work Management Marketing Management Trade Show 100

Convince & Convert

JULY 27, 2010

Some of the guest writers blog on occasion at their own sites. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. link] Doris Juergens RT @jaybaer: Are You Growing Enough Voices [link] (More info on guest bloggers…must be summer!)

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

The Effective Marketer

MARCH 9, 2010

Design #3 Email Sender: Sitecore Email Title: 7 Habits for Maximizing Website Conversions What I Like: Catchy header with interesting graphic, clear title and date/time of the webinar easy to find. This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

JULY 20, 2010

This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex. RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. – Thanks Mike!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Get Engineers Can Sell white paper now.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Spread the net. Their magic?

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. What’s the Point? As I see it, there are 3 options here: 1.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 20, 2010

I attracted 1008 keywords to my website last month although I'm actually targeting 10. But the reality is, your blog is probably a lot more broad than you think. Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Thanks for the info. So now you know !

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Content Marketing Web 2.0 60

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This helps me because I can either check on all “Action” tasks and then check on all “website” related tasks and prioritize.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Convince & Convert

JUNE 29, 2010

Shirky points out that consumer-powered review sites like Yelp are just as valid as a critique from a professional restaurant reviewer, although perhaps for different reasons based on the collective knowledge and biases of each source. More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Acme Software Inc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

JULY 21, 2010

Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. The FTC encourages social media policies be in place and reviewed.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

FEBRUARY 15, 2010

You are becoming one of my favourite bloggers! Social network connectivity is becoming the post-modern email newsletter. (For jaybaer The Content You Want, Via the Channel You Choose [link] jhodas Great read Jay. Just had that very discussion here this morning.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 10, 2010

As my friend Jeff Rohrs from ExactTarget (client) says: “How can social media kill email, when you have to have an email address to belong to a social media site?&# "How can social media kill email, when you have to have an email address to belong to a social media site?” link] [link] Sam Cece Exactly.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127