2009, 2010, ROI and White Paper - B2B Marketing Zone

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management

Work Management ROI Marketing Management Marketing Budget

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management

Work Management Marketing Management ROI Marketing Automation Services

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs

Budget Programs Marketing Automation Services Enterprise Management ROI

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Lead Generation Blog: Two new reports on marketing and lead generation

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value.

Lead Generation

Lead Generation Work Management Marketing Management Marketing Report

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management

Work Management Marketing Management ROI Marketing Budget

Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

The ROI Guy

SEPTEMBER 29, 2010

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring.

Interactive Marketing

Interactive Marketing Advertising Agencies BtoB Peer-to-peer

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management

Work Management Marketing Management ROI Budget Programs

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : Neither a white paper not a product is a campaign.you need to be solving a problem.cannot continue to be tactically focused #EE09 lauraramos : #EE09: Quality marketing talent must support a wide variety of disciplines. Looking forward to Eloqua Experience 2010! Waterfall is center of all marketing.

Eloqua

Eloqua Twitter Sales Management Lead Ranking

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.

Paid Content

Paid Content PPC Cost Per Click Paid Search Agency

B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Examples of hybrid Directories and multiple-vendor lead generation sites are MacRAE’S Blue Book and Bitpipe (Bitpipe is not technically an RFQ site, but leads can be fed to multiple vendors when non-vendor-specific content is requested such as a white paper or guide.)

Paid Content

Paid Content PPC Sales Qualified Leads Allocation

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? In the end, a small business can use a blog as their website, and manage it on their own…and they can discipline themselves to use other tools like Facebook and Twitter without ‘wasting time’…and have a much better ROI. So, it is inexpensive.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Budget Programs

Budget Programs Work Management Marketing Management Marketing Automation Services

B2B Marketing Zone

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Webinars

Trending Sources

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

Webinars

B2B Lead Generation Blog: Two new reports on marketing and lead generation

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

Tech Media Publishers looking more Like Interactive Marketing Firms Every Day

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

Five Reasons You May Not Be Spending Enough on Content Marketing

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

B2B Hubs Or PPC? Are All Leads Created Equal?

Convince and Convert Blog: Social Media Strategy and Social Media.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

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