| |  2009 + 2010 + Benchmark + ROI | 81 articles |
| Page 1 of 1 | Previous | Next | WEBBIQUITY FEBRUARY 1, 2010 (Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. and ROI. ROI Is Dead by StraightUpSearch Blog. Must Read Posts about the ROI of Social Media by Social Media Today. This Guy Gets the Basics of Social Media ROI by My Venture Pad. Measuring Social Media ROI: Why it fails by Social Media Today. | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 1, 2010 Hard Data to Justify Your Marketing Automation Investment client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Tags: marketing system ROI marketing automation businses case software selection demand generation Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch. This set off an hour-long scavenger hunt through my hard drive, followed by sporadic afterthoughts later in the day. Since this is a question that comes up pretty often, I figured I’d share some of the more useful results. The data is a couple of years old but still valid. | | | | | |
| ANYTHING GOES MARKETING SEPTEMBER 13, 2009  Email Marketing Metrics You Should be Tracking If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. common theme in 2009 is that marketers need to prove the value of their marketing spend in even greater detail. Tweet This! | | THE EFFECTIVE MARKETER FEBRUARY 15, 2010  The Danger of Email Marketing Benchmarks « The Effective Marketer The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. OK, if you insist, here are some links to benchmarks I found online. | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Source: Forrester Research, How to take B2B relationships from Indifferent to Engaged: Jan 2009. Source: 2009 CSO Report ( [link] ). 49% of b2b marketers confess to not measuring ROI. Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 75% of B2Bers participate in microblogging (eg. Versus. | | | | | | | |
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THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 7, 2011  Making the Most of Your Webinars
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “, has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) What’s the ROI of webcasting? According to the survey webcasts have a $22.60 MORE >> -
CONNECT THE DOCS | FRIDAY, NOVEMBER 12, 2010  How to measure ROI on creating and marketing content?
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. Share one example of ROI tool/strategy that has worked either for you or your client." One of the top challenges for any marketer is measuring marketing ROI. To efficiently measure marketing ROI , it’s important to focus on the whole revenue cycle and how marketing contributes to boosting the bottom line. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. Maria Pergolino. MORE >> -
B2B VOICES | FRIDAY, DECEMBER 31, 2010  Top B2B Voices Posts of 2010
13 January 2010 ) – A discussion on whether or not social media is right in the accounting industry. Finally, a comprehensive B2B social media study ( 25 March 2010 ) – Highlights of the 2009 B2B Social Media Benchmarking Study put out by RH Donnelley Interactive. How B2B Companies Can Use Video/Photos in Social Media ( 9 June 2010 ) – In this guest post, Leyla Arsan of Lotus Marketing Services talks about how to leverage video and photo use in your social media marketing. Top B2B Voices Posts of 2010 is a post from: B2B Voices. MORE >> -
TOM PISELLO | TUESDAY, SEPTEMBER 21, 2010  Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, September 21, 2010 IDC: Tech Marketing Budgets Up, But Lag Revenue Growth Enough being done to prove returns and drive even more investments in 2011? IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. in 2010 compared to 2009 levels. This is quite a change from 2009 budgets, which declined 8.3% MORE >> -
JUNTA 42 | MONDAY, DECEMBER 14, 2009 100 Social Media & Content Marketing Predictions for 2010
Here are some of the key trends I found while reading through our expert predictions: Video will be big in 2010. Don't say it - more offline content in 2010??? The Question What is your prediction for how brand marketers will create and distribute their own content in 2010? 2009 was about learning social media. 2010 will be about figuring out how to use it well. Online video will emerge as the most important tool for marketers in 2010. The real ROI is always sales first; brand equity, like seventh. machines. MORE >>
- Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload. TOM PISELLO | THURSDAY, NOVEMBER 4, 2010
- Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social. TOM PISELLO | FRIDAY, AUGUST 20, 2010
- B2B Marketing Trends From Eloqua Experience 09 Via Twitter ANYTHING GOES MARKETING | SUNDAY, NOVEMBER 15, 2009
- Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload. THE ROI GUY | THURSDAY, NOVEMBER 4, 2010
- Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B. TOM PISELLO | MONDAY, DECEMBER 6, 2010
- ReTweeting: Science or Art – Is 120 The New 140? B2B MARKETING SAVVY | TUESDAY, NOVEMBER 10, 2009
- Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink. TOM PISELLO | FRIDAY, OCTOBER 22, 2010
- Alinean Adds Six New B2B Customers TOM PISELLO | TUESDAY, AUGUST 24, 2010
- Tom Pisello: The ROI Guy: Demand Generation In the Face of. TOM PISELLO | FRIDAY, SEPTEMBER 3, 2010
- Tom Pisello: The ROI Guy: Selling to the Unreachables TOM PISELLO | TUESDAY, JUNE 22, 2010
- Companies Dedicate 2x More to Marketing Than IT TOM PISELLO | TUESDAY, JUNE 22, 2010
- B2B Content Marketing - Less is the New More? CONNECT THE DOCS | THURSDAY, MAY 27, 2010
- Tom Pisello: The ROI Guy: Don't Just "Sell the Problem", Quantify It TOM PISELLO | THURSDAY, AUGUST 26, 2010
- The Content Marketing Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, APRIL 29, 2010
- Tom Pisello: The ROI Guy: Who Do You Trust? Industry Analysts. TOM PISELLO | THURSDAY, JUNE 3, 2010
- How should B2B content differ for Business and Technical Decision Maker? CONNECT THE DOCS | FRIDAY, AUGUST 27, 2010
- Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT. TOM PISELLO | THURSDAY, OCTOBER 7, 2010
- Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program. TOM PISELLO | WEDNESDAY, AUGUST 4, 2010
- Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink. THE ROI GUY | FRIDAY, OCTOBER 22, 2010
- 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
- How to put the "Viral" in B2B Marketing Viral Campaigns? CONNECT THE DOCS | THURSDAY, MARCH 18, 2010
- Does 'Being Findable' mean 'Being Everywhere'? CONNECT THE DOCS | THURSDAY, FEBRUARY 18, 2010
- ClickInsights: Biggest roadblock to converting marketing leads CONNECT THE DOCS | THURSDAY, JANUARY 21, 2010
- Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle THE ROI GUY | MONDAY, JANUARY 17, 2011
- Does your B2B Marketing have Consistent Messages? CONNECT THE DOCS | THURSDAY, JULY 22, 2010
- Five Reasons You May Not Be Spending Enough on Content Marketing TOM PISELLO | MONDAY, NOVEMBER 29, 2010
- Accelerate Slow Sales Cycles with More Sales Enablement Investments? TOM PISELLO | FRIDAY, OCTOBER 22, 2010
- Engaging Content is Key to Content Marketing Success? TOM PISELLO | MONDAY, AUGUST 9, 2010
- Trend Micro Risk and Compliance Assessment tool (powered by Alinean) TOM PISELLO | FRIDAY, NOVEMBER 5, 2010
- Frugalnomics: Business Productivity and Cost Reduction Remains Top. TOM PISELLO | MONDAY, SEPTEMBER 20, 2010
- Sales Enablement and The Economic-Buyer TOM PISELLO | WEDNESDAY, JANUARY 5, 2011
- B2B Companies are Really Content Companies, But is Content. TOM PISELLO | TUESDAY, OCTOBER 5, 2010
- Seven Requirements for any Social Media Initiative (or Seven. E-STORM | WEDNESDAY, DECEMBER 2, 2009
- Tech Media Publishers looking more Like Interactive Marketing. TOM PISELLO | WEDNESDAY, SEPTEMBER 29, 2010
- Is Social Media Really Living Up to Expectations? B2B LEAD GENERATION BLOG | TUESDAY, JANUARY 11, 2011
- Is Social Media Really Living Up to Expectations? B2B LEAD GENERATION BLOG | TUESDAY, JANUARY 11, 2011
- Personalize, Challenge & Engage THE ROI GUY | THURSDAY, JULY 19, 2012
- only one thing matters in online surveys - wiifm THE EFFECTIVE MARKETER | MONDAY, FEBRUARY 16, 2009
- Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando THE ROI GUY | WEDNESDAY, OCTOBER 21, 2009
- ROI RIP? THE ROI GUY | THURSDAY, OCTOBER 22, 2009
- HP legacy upgrade campaign features Alinean TCO sales tools THE ROI GUY | FRIDAY, APRIL 9, 2010
- Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns THE ROI GUY | WEDNESDAY, APRIL 21, 2010
- Tech Media Publishers looking more Like Interactive Marketing Firms Every Day THE ROI GUY | WEDNESDAY, SEPTEMBER 29, 2010
- IDC: Tech Marketing Budgets Up, But Lag Revenue Growth THE ROI GUY | TUESDAY, SEPTEMBER 21, 2010
- Five Reasons You May Not Be Spending Enough on Content Marketing THE ROI GUY | MONDAY, NOVEMBER 29, 2010
- Sales Enablement and The Economic-Buyer THE ROI GUY | WEDNESDAY, JANUARY 5, 2011
- Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V. THE ROI GUY | WEDNESDAY, FEBRUARY 4, 2009
- Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program. THE ROI GUY | WEDNESDAY, AUGUST 4, 2010
- Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B. THE ROI GUY | MONDAY, DECEMBER 6, 2010
- Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando TOM PISELLO | WEDNESDAY, OCTOBER 21, 2009
- ROI RIP? TOM PISELLO | THURSDAY, OCTOBER 22, 2009
- HP legacy upgrade campaign features Alinean TCO sales tools TOM PISELLO | FRIDAY, APRIL 9, 2010
- Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for. TOM PISELLO | WEDNESDAY, APRIL 21, 2010
- Today's Most Significant Challenges for B2B Marketers to Overcome TOM PISELLO | THURSDAY, APRIL 29, 2010
- SiriusDecisions profiles value of Alinean and it's sales. TOM PISELLO | WEDNESDAY, JUNE 2, 2010
- B2B Lead Generation Blog: Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale B2B LEAD GENERATION BLOG | TUESDAY, MAY 24, 2005
- B2B Lead Generation Blog: B2B Marketing and PR Internship B2B LEAD GENERATION BLOG | THURSDAY, JUNE 16, 2005
- B2B Lead Generation Blog: Two new reports on marketing and lead generation B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 10, 2005
- B2B Lead Generation Blog: Podcast: Interview with MarketingSherpas Anne Holland B2B LEAD GENERATION BLOG | FRIDAY, JUNE 29, 2007
- Measuring Communications - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 22, 2007
- The Core Element of Your Marketing Content Strategy - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 13, 2007
- Do Your Peers Benchmarks Matter? - Marketing Interactions MARKETING INTERACTIONS | TUESDAY, SEPTEMBER 18, 2007
- Tactical vs. Strategic Marketing - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, SEPTEMBER 20, 2007
- Numbers vs. Insights - Which Serves Marketing Better? - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, OCTOBER 11, 2007
- B2B Websites Not Effective - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 5, 2006
- Lack of Measurement Means Ineffective Marketing - Marketing Interactions MARKETING INTERACTIONS | SUNDAY, JANUARY 27, 2008
- Inactive Leads - Keep or Purge? - Marketing Interactions MARKETING INTERACTIONS | FRIDAY, AUGUST 15, 2008
- Nothing Left to Cut – Now what? BUNGALO | TUESDAY, DECEMBER 29, 2009
- Demand Generation Metrics 101 MARKETING GENIUS BLOG | TUESDAY, DECEMBER 22, 2009
- Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa WEBMARKETCENTRAL | THURSDAY, JULY 23, 2009
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