Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. Here's a bunch. But lots of people do anyway. 51% win rates 55.6%
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