2009, 2010, Gartner and ROI - B2B Marketing Zone

Hard Data to Justify Your Marketing Automation Investment

Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. It includes five pages of properly sourced industry statistics from Aberdeen , Forrester , Gartner and SiriusDecisions. Summary: So you want some hard numbers to prove the value of marketing automation? Here's a bunch.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads

Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando

The ROI Guy

OCTOBER 21, 2009

According to Gartner’s latest research, the IT industry is exiting its worst year ever in 2009, as worldwide IT spending is on pace to decline 5.2 According to Peter, “2010 is about balancing the focus on cost, risk, and growth. CIOs must benchmark IT according to business impact.”

Gartner

Gartner Marketing Management Terms and Conditions Marketing Proposals

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management

Work Management ROI Marketing Management Marketing Budget

Webinars

Sales & Marketing Alignment: How to Synergize for Success

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management

Work Management Marketing Management ROI Marketing Automation Services

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs

Budget Programs Marketing Automation Services Enterprise Management ROI

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management

Work Management Marketing Management ROI Marketing Budget

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management

Work Management Marketing Management ROI Budget Programs

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). paid click volume (is) up 18% from January 2007 to March 2009.In ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining. Similar results + lower costs = higher ROI.

Paid Content

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing

Accelerate Slow Sales Cycles with More Sales Enablement Investments?

The ROI Guy

OCTOBER 22, 2010

According to IDC’s 2009 Tech Marketing Benchmarks, large enterprises have gotten the message that sales enablement is required to drive sales effectiveness, with more than 80% of enterprises with $5 billion plus in revenue now have a sales enablement role in their organization.

Sales Cycle

Sales Cycle Enterprise Management Marketing Management Buying Cycle

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. This is when it starts to be fun.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues. Death of a Salesman?

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail. I’ve linked to a recent post of mine about Gartner’s recent report that half of social media campaigns will fail.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Budget Programs

Budget Programs Work Management Marketing Management Marketing Automation Services

B2B Marketing Zone

Hard Data to Justify Your Marketing Automation Investment

Gartner highlights importance of business cases to address budget woes at its annual IT Symposium in Orlando

Webinars

Trending Sources

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Webinars

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

Accelerate Slow Sales Cycles with More Sales Enablement Investments?

Convince and Convert Blog: Social Media Strategy and Social Media.

Five Reasons You May Not Be Spending Enough on Content Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

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