benchmark budget 
The Effective Marketer
FEBRUARY 7, 2011
Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) What’s the ROI of webcasting? senior management when your results are being questioned. We are all procrastinators it seems when it comes to registering for online events. United States License.
Webbiquity
FEBRUARY 1, 2010
Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Peter Da Vanzo.
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The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?
The Effective Marketer
FEBRUARY 16, 2009
This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money. United States License. United States License.
markempa
JUNE 29, 2007
If so, MarketingSherpa just released their “ Business Technology Marketing Benchmark Guide 2007-08 ” and I had the privilege to interview Anne Holland about this years findings. They also have practical data on search, email, PR, direct mail, lead generation, trade shows, podcasting, telemarketing, budgeting and more.
markempa
JANUARY 11, 2011
He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.
markempa
JANUARY 11, 2011
He authors MarketingSherpa’s Social Media & PR Benchmark Guides , is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions like Harvard. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008.
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