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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

How many B2B vs. B2C companies, industries, and even job titles. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. Slides should be available for download soon here. billion emails sent. United States License. United States License.

Planning 100
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How Success is Misunderstood

The Effective Marketer

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. United States License.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Comparing Apples and Airplanes You know that comparing different industries is irrelevant and that emailing B2C is nothing like B2B, but when you see reports that paint a good or bad picture about how email is doing in your industry, you tend to look at it carefully. Industry benchmarks are only useful for bathroom reading.

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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. Is social media more of a B2C business? Channels, strategies and content. Cultural difference?

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B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

The emails in these galleries are mostly B2B marketing in nature, but the design principles can be applied to B2C as well. This entry was posted on Wednesday, March 17th, 2010 at 12:15 pm and is filed under Email Marketing. Is good to see what’s out there, what is working and what is not. Click on the images for larger version.

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How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

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The Emergence of the Social Business Persona

Tony Zambito

.  Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today.    The need to develop (and design) Social Business Strategies as opposed to thinking only at the social media level is more paramount than ever.