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More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million for 2009 and "triple that" ($13.5 million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. million in 2009 and $21 million in 2010. million actual vs. $10.4

Marketo 120
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The Workforce Now Spans 5 Generations — How Can You Meet Everyone’s Needs?

Salesforce Marketing Cloud

share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%. The average Gen X caregiver spends 22.6 Inclusive companies posted a 14.4%

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Making the Most of Your Webinars

The Effective Marketer

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. According to the survey webcasts have a $22.60

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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Get it for free either in PDF or PPT format. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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are you paid enough? new salary survey released

The Effective Marketer

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. Happy salary negotiation! United States License.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Our open rates average 30%. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability? This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. I work for a B2B software company and we do regular email blasts. Is this good?

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Marketing Content That Sells

The Effective Marketer

I recently finished reading Trust Agents, by @chrisbrogan and @julien , who approach this subject by saying: “T he difficulty in creating content that will get a recommendation, the one that most companies tend to get wrong, is that they don’t think creatively about how their content can be exciting to the average population ”.