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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

Adwords 100
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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning 100
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WordPress Plugins for Marketers

The Effective Marketer

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. United States License. United States License.

Planning 100
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Marketing Content That Sells

The Effective Marketer

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. United States License. United States License.

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inbound marketing training for free

The Effective Marketer

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). What I liked best was the tips on tools you can use and where to find additional resources.

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because you can't beat free marketing training

The Effective Marketer

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. If you haven’t done already, check out the review of the first 5 presentations.

Training 100
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how to use social media - lessons from ama digital conference

The Effective Marketer

Ron Adelman, from WSI Marketing , discussed Search Engine Optimization (SEO) in a down-to-earth manner that was refreshing at the same time very entertaining. This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized. United States License.