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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. What used to be clear roles (i.e. Website And the list could go on a few more bullets.

Planning 100
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Marketing Content That Sells

The Effective Marketer

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. United States License.

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What Type of Marketer Are You?

The Effective Marketer

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. Job Marketers are, unfortunately, the majority out there.

Planning 100
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what's your marketing approach?

The Effective Marketer

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. United States License.

Planning 100
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effective marketer principle 5: take responsibility for communicating

The Effective Marketer

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. Sales, finance, operations, shipping, each department manager needs specific information that will help them do their jobs. You can follow any responses to this entry through the RSS 2.0

Planning 100
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free stuff that sells. maybe.

The Effective Marketer

Effective marketing is about generating sales. Sure, leads and nurturing and all of that are all good but the reality is that unless a sale is made, all that money was spent without any return. Part of the challenge is reaching enough people with your message so that at least a significant number of them decide to buy.

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tools of the trade: webinars and online presentations

The Effective Marketer

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. Why not kill three birds with one stone? United States License.