ViewPoint

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5 Critical Things to Consider When Evaluating Lead Generation Companies

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Large call center and security software company—since 2009. Large, strategic waste services company—since 2010. Large, regional energy company—telesales since 2010. Another very large software and services company—since 2010. Another global healthcare software and services company—since 2010….

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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

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If I want to sell to hospitals by the largest bed count , there are 454 and it may be worth some extra effort to apply ABM to these. Less than 50 beds. 50-250 beds. 250-500 beds. More than 500 beds.

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Bulls, Bears, Bernanke and BtoB Lead Generation

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In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Lead rates never dropped to zero. There are always companies outperforming the overall economy.

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New Response Databases - Valuable Resource for B2B Marketers?

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Have a look at the reports here: 2009 and 2010. To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries.

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PowerViews with Dave Munn: The Transformed Marketing Organization

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and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. Click to start video at this point — Dave discusses the recent ITSMA report—“Marketing Transformation: Are We There Yet?”—and

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Outsourcing Lead Generation: A CMO’s Perspective

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In 2010, Karen was one of CRN’s "Power 100: The Most Powerful Women of the Channel," and CenterBeam was recognized in 2009 as one of five finalists for the Marketing Department of the Year award by the American Business Awards.