Smashmouth Marketing

NOVEMBER 29, 2009

She asked a bunch of B2B marketing experts for their predictions for 2010. So reflect on 2009. Hit the ground running in 2010. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. old-school mix.

B2B Marketing 100

B2B Marketing Cost per Lead B2B Adwords 100

Smashmouth Marketing

JUNE 1, 2022

2009 Closed our first billion-dollar company (at higher than industry price). 2010 Expanded our pipeline generation offering with MQLs/HQLs (marketing qualified/highly qualified leads). A closet, two computers, and a credit card. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Smashmouth Marketing

APRIL 1, 2010

No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships. I think not.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

MARCH 6, 2009

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

MAY 1, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." What are your thoughts about that? Gerhard : It wasn't Forrester who said that, it was IDC. My view is that they are correct.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." What are your thoughts about that? Gerhard : It wasn't Forrester who said that, it was IDC. My view is that they are correct.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100