WriteSpark

article thumbnail

New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

In October 2009, the U.S. Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers.

article thumbnail

Conference Focuses on Making the Most of Customer References

WriteSpark

If you are involved in such a program, or if you simply have the responsibility for working with customer references and success stories, you will likely benefit from an upcoming event:  The 2009 Customer Reference Forum. This conference is scheduled for February 17-19, 2009 near San Francisco.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Decision Makers Like Details

WriteSpark

Yet the 2009 Media Consumption Benchmark Report from the media/research firm TechTarget found that these media are ranked lower by IT buyers. A lot of discussion on marketing communication, lead generation, and content marketing sites is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts.

article thumbnail

B2B Tech Buyers Like Social Media

WriteSpark

         February 18, 2009 in Social Media | Permalink.   Forrester Research: Download slides and listen to the webcast about this survey.  TrackBack URL for this entry: [link]. Listed below are links to weblogs that reference B2B Tech Buyers Like Social Media : About Janice King.