| | | What Works - What Doesn't | |  2009 | 2 articles |
| Page 1 of 1 | Previous | Next | WHAT WORKS - WHAT DOESN'T NOVEMBER 18, 2009 Study: Top Execs DO Use Social Networks But not to talk about the new appetizer they just tried at a trendy restaurant. new study shows decision-makers, such as business buyers, are increasingly using social media such as LinkedIn and Twitter to make buying decisions. Trade publishers have tried, unsuccessfully, for years to build such on-line communities which they could control and mine. As it turns out, customers (C-level execs) like everyone else want to own and control their own networks. If customers are increasingly turning to each other for product information, does this leave B2B marketers out in the cold? Of course not. | WHAT WORKS - WHAT DOESN'T JANUARY 25, 2010 New Ways Around An Old Problem: Getting Reference Customers Bill culled some great ideas from the 2009 Customer Reference Forum and the 2009 Summit on Customer Engagement – neither of which I knew even existed. At my advanced age (a sister, a cousin and a friend just became grandparents!) it isn’t often I run across a completely new source of great ideas to solve an “evergreen” problem. But while doing some research on customer retention for a client, I stumbled on Bill Lee, who blogs and Tweets on the very specific topic of how to get customers to serve as “references” – i.e., to be quoted, interviewed, cited, etc. | | | | | |
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