Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
In 2006 and in 2009, John was awarded the Technology Executive of the Year, and the Titan of Technology awards by the CTA. Guest post by John Oechsle. The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. Data Management. Social media. Social media presence is another key to unlocking success in 2016.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( e-Strategy Trends ). With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1. But why?
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. How can an brand establish trust online? And again.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Erik Bratt expounds on the popularity of video marketing (“video capability was the fastest-growing website feature for small-business advertisers in 2009, with one in five hosting website video by the end of the year ) and the different types of videos businesses can consider using, including screencasts, customer testimonials and video email. What should I monitor for? What to do?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. Small Businesses Online Marketing [CHART] by eStrategy After Hours The prolific David Erickson passes along stats from eMarketer showing that “More than a third (35%) of US small businesses reported using online social networking for marketing, up from 15% in fall 2009. Oh yeah.
Eight Factors to Consider When (Re)Launching a Business Blog
NOVEMBER 21, 2011
According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? blog helps on all three fronts much more than a standard corporate website. Location. Will the blog be part of your corporate site or have its own unique URL ? Author(s). Sassy? Intellectual?
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
Best Facebook Marketing Tips and Guides of 2009. It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. It started 2010 with roughly 350 million users and is now on its way to 600 million. Facebook Marketing Tips and Guides. People are busy. As A.J.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009. These men are indeed using Twitter to rewire and reorient the Web.
Nine Expert Marketing Strategy Guides
JANUARY 9, 2013
In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. January is a great time to take a step back from day-to-day tactics and ask the Big Questions; or in cliché form, to look at the forest rather than the trees. Who are (really) your best customers? Why do they (really) buy from you?
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? ‘Loser. Stars **.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. How you can use it most effectively? Crabs.
Best New B2B Marketing Blogs – The Blog Tree (Infographic)
SEPTEMBER 21, 2011
The Blog Tree: New Growth cheers about 60 active, insightful blogs launched (or significantly re-engineered) after January 1, 2009. It’s truly a collection of the freshest voices on the Web.” The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out.
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips. While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Avoid mistakes that will cost you readers? Karen J.
Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. When should you use the AdWords Editor?
Is your website a top performer — or a black hole for sales and marketing?
JUNE 28, 2012
In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management. Guest post by Lisa Cramer. We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them.
The Ultimate List of The Best WordPress eCommerce Plugins
OCTOBER 10, 2012
Last updated: May, 2009. Last updated: August, 2009. Last updated: November, 2009. What’s better than getting an expert’s opinion on the best ecommerce plugins for WordPress? How about getting the opinions of 10 experts! That’s what you’ll find here: the combined and consolidated wisdom of 10 top WordPress experts on the best WordPress ecommerce plugins (and which ones to avoid), along with the number of downloads to date, user ratings and additional information. complete list of references is provided at the end of the post. WP e-Commerce. eShop.
Review: Six Small Business CMS and Web Marketing Systems
AUGUST 29, 2011
Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. What’s the best web content management system (CMS) for your small business? Should you look at something beyond a CMS—a web marketing system (WMS), that provides additional functions like customer relationship management (CRM) and email? expertise on staff, and 3) want to be able to maintain their own web content (adding new pages, text and images) over time, without needing to learn web coding skills.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. Social Media Predictions for 2009 by Search Engine Watch. “Many free services will become defunct —hmm, not yet, but there are still three months of 2009 to to. by HubSpot. by Dave Fleet.
Book Review: Marketing in the Age of Google
APRIL 27, 2011
While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.. But is it reasonable to say that search has changed everything ?
Genoo Aims to Shake Up Marketing Automation Market
FEBRUARY 14, 2010
Note: this post was originally published on the WebMarketCentral blog in September 2009. Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Companies evaluating established providers such as Marketo , Eloqua , Silverpop’s B2B Engage and HubSpot would be well-advised to check out a relatively new contender as well— Genoo Marketing Automation. Large companies can opt to pay a one-time fee of $2,500 for unlimited sales users. Share this on del.icio.us.
How to Get Coverage in Blogs – Really
MARCH 22, 2010
But in 2009, the volume of pitches began to rise dramatically. B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility. Numerous bloggers have written about how to pitch blogs, such as B.L. Ochman , Christina Kerley , Cece Salomon-Lee and Laura Moncur. Follow up after 3-4 days if you haven’t heard back.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
30% of social media users access a social media site “several times a day, up from 18% in 2009. 85% view company blogs as “useful, while 71% said the same for Twitter (up from just 39% in 2009). Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. 2009 Twitter Demographics and Statistics Report by iStrategyLabs.
Best Marketing Strategy Insights of 2009
APRIL 26, 2010
Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? How do you select the right market research to support your goals? Well worth a read.
Best WordPress Tips and Tools of 2009
APRIL 29, 2010
Which tactics and plugins provide the most powerful SEO boost for a WordPress blog? Which tools are best for Twitter integration? How can you make WordPress easier to use for non-technical content contributors? What plugins and techniques should you use to truly personalize your blog? Find the answers to these questions and more here in the best posts and articles about WordPress from last year. Must See SEO Guide for All WordPress Bloggers by wpbeginner. 20 of the Best SEO Plugins for WordPress by Mashable. Who knew there were so many SEO-specific plugins for WordPress? Photo Dropper.
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. sites including “kayaks or “kayaking will show up on a search for “kayak ). Blogging helps. Social media works.
Best Email Marketing Strategies and Tactics of 2009
APRIL 20, 2010
MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62 for every dollar spent on it in 2009″ and “a November 2009 survey of B2B marketers found that email marketing was likely to see more spending increase than any other form of online marketing bar website development.. How has email marketing changed in the last few years?
Best Social Media Stats and Market Research of 2009
MARCH 31, 2010
Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Single-word search queries declined from 24.5% of all searches in 2007 to 20.4% in 2009, while 4-word searches increased from 13.3% to 14.9% of all searches. For companies, email newsletters still rate as the tactic offering the highest tangible improvement (67%) but a whopping 44% – almost double the percentage from 2009 – have discovered that social networks helped increase their online customer engagement. What are the latest trends in search? Who’s really using which social media networks?
Best of 2009: SEO Tips and Tactics, Part 2
JANUARY 19, 2010
Find the answers to these questions and many others here in more of the best SEO articles and blog posts from 2009. Maybe not everything , but Matt Peterson here reviews the results of a panel discussion on SEO Ranking Factors in 2009 from the SMX Advanced 2009 event, with commentary on what works now for SEO-as opposed to what used to work-from experts like Rand Fishkin, Marty Weintraub and Danny Sullivan. SEO Ranking Factors for 2009 by WebProNews. Is it really impossible to optimize a Flash website? How can social media profiles help with SEO? by aimClear Blog.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? You may think of multitasking as easy or difficult—but is it unethical? Where can you find the best online tools for competitive intelligence? ’ by Futurelab. Web 3.0 and 3.0. Need Content?
Best Web Analytics Tools and Tips of 2009
MAY 18, 2010
There’s a great scene from the original Cannonball Run in which one of drivers hops into his Ferrari convertible, rips the rearview mirror off of the windshield, tosses it out and then says to his startled co-driver, “What is behind us—does not matter. In the world of analytics, all information is, by its nature, backward looking (you can’t measure what hasn’t happened yet). But it isn’t the historical measures themselves which are of interest to analysts, rather the trends they reveal and path(s) forward they illuminate. by ECommerce Guide. Some are easy (e.g.
Best Business Blogging Tips of 2009, Part 2
FEBRUARY 23, 2010
Discover the answers to these questions and others here in the final batch of the best articles and blog posts on business blogging from 2009. How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which WordPress plugins are most essential? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? How do blogging and other “real time activities like social media posting affect Google search results? outstanding corporate blogs by iMedia Connection.
Best Web and Landing Page Design Tips of 2009
APRIL 14, 2010
Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year. Thesis Tutorial – Customizing the 404 Page by SugarRae. 15 Essential Checks Before Launching Your Website by Smashing Magazine. Karen J. Digg this!
Best Search Engine Marketing Tips of 2009, Part 2
APRIL 7, 2010
While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search? Does PPC advertising help with branding? How can you use demographic and geographic targeting to improve results? What are the best ways to reduce the bounce rate from landing pages? 10 tips for extending paid search growth by iMedia Connection. by Search Engine Journal.
Best Interactive PR Articles and Blog Posts of 2009
APRIL 5, 2010
Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Though the ability to distribute press releases online has been around for more than a decade, it’s only in the last few years that tools and techniques for combining PR with social media have really emerged, and they continue to evolve. Blogger Outreach. Blogger Relations by Sourcing Innovation. Interactive PR Resources. Digg this!
Best AdWords Tips and Tactics of 2009, Part 2
FEBRUARY 18, 2010
Optimization—the greatest results for the lowest cost—is the goal of every AdWords campaign manager. What are two of the simplest ways to optimize AdWords campaigns? Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. But it isn’t the only factor; what other items are considered, and how can you optimize these?
Best AdWords Tips and Tactics of 2009, Part 1
JANUARY 10, 2010
How can you utilize rich media ads to take advantage of the coverage provided by Google’s content network? Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns? How can you calculate the potential advertising value of AdWords before making a costly investment? Find the answers to these questions and others here in more of the best articles and blog posts on maximizing the value of Google AdWords from the past year. Find Out! Digg this!
Best Cool Web Tools of 2009, Part 1
JANUARY 10, 2010
Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence? Create a cool Twiiter background even if you’re not the artistic type? Generate word-of-word referrals? Use social media more effectively for research? You’ll find tools for all of those tasks and others in this collection of more of the best cool online tools. SlideSix. SlideSix is a multimedia presentation sharing site, designed to be SlideShare on steroids. You can upload presentations, record audio narration, and attach videos, all on the site. DandyID.
Best Search Engine Marketing Tips of 2009, Part 1
JANUARY 10, 2010
What’s the real optimal cost per lead for your SEM program? How can you improve conversion rates? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year. Finding The Optimal Cost-Per-Lead by Search Engine Land. Patricia Hursh makes the case that the lowest cost per lead isn’t always best, as this pursuit can cause marketers to leave leads on the table, so to speak. Digg this! Tweet This!
Best Twitter Tips, Tools and Tactics of 2009, Part 1
JANUARY 10, 2010
What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the “secrets of top corporate Twitterers? Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. Sanity check: The four stages of a typical Twitter user by TechRepublic. Twitter Marketing Sanity Check by iMedia Connection. What’s a Retweet? by Social Media Today.
(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009
FEBRUARY 1, 2010
Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. and ROI. Ryan Walker. Jason Burby.