Tony Zambito

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How Buyer Behavior Will Change Amid COVID-19

Tony Zambito

In the last 100 years, the Great Depression, War World II, 9/11, and the 2008-2009 Financial Crisis come to mind. The COVID-19 pandemic has forever altered the global business economy. There have been crises in the past where disruptive impact rippled through business commerce.

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).    Marketing, as we know it today, will see its’ percent of activities devoted to social marketing increase past 50% over the next two years. 

Planning 100
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The Emergence of the Social Business Persona

Tony Zambito

  Both David and Jeffrey offered provocative yet innovative thinking in 2009 on Social Business Design that still reverberates with me today.  .  Previously David was with the Dachis Group which was founded by Jeffrey Dachis, the pioneer who started Razorfish.