Why Sales and Marketing Don't Get Along « The Effective Marketer
The Effective Marketer
MARCH 24, 2011
It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads was the top one. In their “ CMO Perspectives on B2B Marketing Automation this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.
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