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Reinventing Marketing at GE

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Immelt, Vijay Govindarajan, and Chris Trimble, Harvard Business Review, October 2009. GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently. Marketing as a Function. Principles. People.

what's your marketing approach?

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This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.

Marketing Automation Catching On Fire

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Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. Keep going!

Why Sales and Marketing Don't Get Along « The Effective Marketer

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It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. from the sales guy. No news there.

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The Rise of the Content Marketer « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. And scary?

Aberdeen Shows How to Do Email Marketing Right

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. In their research they also classify companies according to their results in email marketing usage.

Upcoming Marketing Conferences « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them. Also, the earlier you register usually the better deal you can get. Check them out, pick a couple and start planning!

Getting the most out of conferences and events « The Effective.

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting the most out of conferences and events If you feel like you keep going to conferences and events but don’t have time to apply what you learned when you get back to the office, you’re not alone. You will suddenly realize not all sessions are really good.

Email Design Review Gallery « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there? Well, this post may be the answer! Is always good to see what’s out there to give you some ideas. Too confusing.

The Fun Theory: How to Change Behavior

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This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought. United States License.

What Makes a Great Creative Brief? « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format. Big companies and small companies have different needs, and so their briefs are also formatted differently. Like Be the first to like this post.

Webinar Presentations That Suck « The Effective Marketer

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This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Practice. United States License.

How Everybody Wins with HubSpot's Funding « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else. Market Segmentation And here is worth pausing for a moment.

WordPress Plugins for Marketers

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking WordPress Plugins for Marketers A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company blog. Let us know! United States License.

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Making the Most of Your Webinars

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “,  has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. United States License.

The Challenges in Adoption of Marketing Technology « The Effective.

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Like Be the first to like this post.

Presenting Effective Charts « The Effective Marketer

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This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Stop doing charts in Excel. The fix? Yeah, you’ve seen them too, right? What is the summary?

The Enemy of Productivity

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This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Enemy of Productivity Did you get anything done today? OK, maybe is still too early in the morning, but how about yesterday?

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The Networker's Dream

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This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. Responses to The Networker’s Dream Darren says: November 5, 2009 at 12:28 am Daniel, thanks for this post. Look forward to meeting up with you at BOS 2009.) This is the reality for most salespeople. Like Be the first to like this post.

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Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

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This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Judge Will Decide. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Stay tuned!

are you paid enough? new salary survey released

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Other sources for salary comparison can be found at: AQUENT | AMA 2009 Survey of Marketing Professionals PayScale.com Website Salary.com Website SimplyHired Website MarketingHire.com has some interesting links Glassdoor.com has salaries and reviews of companies And I would be negligent not to mention the always thought-provoking posts from Seth Godin, this time about the myth of big salaries.

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Why Social Media Is Not For Everyone « The Effective Marketer

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This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. Responses to Why Social Media Is Not For Everyone neoco says: July 22, 2009 at 3:44 am Nice post and very relevant. Reply Jean-Paul says: July 22, 2009 at 8:58 am Hello, Thanks a lot for track backing our link. Sales?

Kindle Marketing Lessons « The Effective Marketer

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This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. Responses to Kindle Marketing Lessons Steve Bain says: May 29, 2009 at 11:12 pm The WSJ rather than Amazon is the likely cause of the price increase. The one I have is the first generation and I have been using it for almost one year now. appealed to me.

because you can't beat free marketing training

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This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. One Response to Because You Can’t Beat Free Marketing Training Linda says: July 27, 2009 at 2:33 am Good thing found at your blog about email marketing! Here I talk about the final 5 classes. Like Be the first to like this post.

copywriting that sells: powerful copy is easier than you think

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This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Responses to Copywriting That Sells: Powerful Copy is Easier than You Think 519studio says: July 6, 2009 at 7:45 am Hi Thanks for the nice information. Reply Daniel Kuperman says: July 7, 2009 at 5:53 am @Matt, my pleasure! usually Copywriting that sells. Great idea!

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free stuff that sells. maybe.

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This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon! Maybe. Give away free stuff. Can free stuff sell?

inbound marketing training for free

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Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.] Do you have the people? and measure it religiously. Free content will get you farther.

tools of the trade: webinars and online presentations

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This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity. common tool for today’s marketer they provide a great way to reach a large number of people with your message. Understand and map your needs First and foremost, you should list out all the ways in which your company will be using webinars and the platform. United States License.

get hired in marketing

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This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Get Hired in Marketing Want a marketing job? So here’s my contribution, albeit a small one, to those of you who are looking for new jobs. How do you do that?

how to use social media - lessons from ama digital conference

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This entry was posted on Saturday, March 7th, 2009 at 9:32 pm and is filed under Marketing Planning , Marketing Strategy , Social Media , Uncategorized. The room was packet (the number I heard was 80 attendees) and a lot of information was flowing to and from the audience back to the presenters. The guy really knows his stuff. You can follow any responses to this entry through the RSS 2.0

effective marketer principle 8: say “we” rather than “i”

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This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 8: Say “We” rather than “I” “Think and say we” is Drucker’s advice. He says “listen first, speak last”. United States License.

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if you're gonna copy, make it right

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This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy. One Response to If you’re gonna copy, make it right Jason Cohen says: February 16, 2009 at 10:14 am Thanks for the great write-up! Why do I care? My second reason for liking that post is that I agree with what Jason said. Let me explain.

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effective marketer principle 6: focus on opportunities rather than.

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This entry was posted on Sunday, January 18th, 2009 at 9:31 pm and is filed under Communication , Decision Making , Marketing Planning , Marketing Strategy. Unless you are extremely lucky (or have been kept out of the loop on what was happening with the campaign) odds are you have had your share of, let’s say, interesting events. But let’s not digress. It prevents damage.

effective marketer principle 5: take responsibility for communicating

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This entry was posted on Saturday, January 17th, 2009 at 3:26 pm and is filed under Communication , Marketing Management , Teamwork. Effective managers in general are good at taking the responsibility of communicating their decisions to the organization, ensuring everyone is on board and aware of what will happen. Marketing, after all, affects every part of the organization.

marketing action plans

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This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy. Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. Spreadsheets abound, and ideas flow. Or is it?

effective marketer principle 7: run productive meetings

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This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. problem.

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effective marketer principle 4: take responsibility for decisions

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from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. Until there’s a clear “owner”, a task won’t get done. Is the old saying that if everyone is responsible, then no one is responsible. Why the results were so good or bad?

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Outlook Productivity Tips « The Effective Marketer

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This entry was posted on Thursday, February 12th, 2009 at 11:12 pm and is filed under Communication , productivity. Responses to Outlook Productivity Tips Jason Cohen says: February 16, 2009 at 10:17 am Terrific list of tips! I’m always swamped with email. You will realize that the more you use it, the more you will like it. Pronto! Messages from John). Well, stop that!

getting stuff done with ms outlook

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Some simple tips for MS Outlook Calendar that will help you become more productive.         This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity. Reply Daniel Kuperman says: March 1, 2009 at 8:18 pm Track-It is interesting but it doesn’t really add anything new to Outlook. But no!

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More Free Marketing Knowledge

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This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. Free stuff abound and sharing is easy. But there is so much out there that deciding on what to read is a job in itself. That’s why I liked when the Modern B2B Marketing blog posted a list of must-read B2B marketing ebooks. It is worth checking out, you have your work cut out for you. United States License.

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Social Media's Next Victim?

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This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? Who doesn’t like to see a big giant fall down on its face, especially if it’s in public? We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. What stories or lessons learned do you have to share? Like Be the first to like this post.

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The Six Minutes Challenge

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This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Six Minutes Challenge Presentations can be boring. Yes, I believe you are nodding as you read this. You have sat through your fair share of hour-long PowerPoint displays that were accompanied with a not so good speaker. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds? What is essential?

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Suit over Gartner's Magic Quadrant Big Marketing Ploy

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This entry was posted on Friday, November 6th, 2009 at 12:10 pm and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#. And not surprisingly, the judge dismissed it. So this should be the end, right? Well… not so fast!