| | | The CRAP Report | | 2009 | 16 articles |
| Page 1 of 1 | Previous | Next | THE CRAP REPORT MARCH 26, 2010 Interview with David Meerman Scott A couple of rogue professors started to use the book, and then I started getting emails from these students who, like in 2008 and 2009, who said, “I can’t believe I went through four years of education and I never learned any of this stuff.” But now, we’re in 2010, I did the second edition which I wrote throughout 2009 (it came out in January of 2010). I like that. . You needed a .edu | THE CRAP REPORT OCTOBER 14, 2010 Sales Prospecting Lessons from New Jack City Additionally, in that same report, Trish shares that Training falls to sixth (from fourth in 2009) in terms of top challenges that face Inside Sales leaders face. Where were you in March of 1991? . I was getting ready to graduate high school in a few months. I had been completely immersed in all things hip-hop and R&B, including going nowhere without my black LA Raiders Starter cap. | | | | | | | THE CRAP REPORT AUGUST 3, 2009 Why Blog Now? You know, this is a great question. Why blog now? The InterWeb is flooded with blogs about everything that goes on in Wall Street to the wild cat-herders of the mid-West. I guess the reason for blogging about sales prospecting is because I wanted to share what I’ve found to be some best practices on running a lead generation machine that is made up of, at its base level, people; people who can be really funny in ways that completely throw off the unintentional-comedy scale. . What can you expect? I happen to know the guy who does, but unfortunately for you, he ain’t me. Posted in Blogging. | THE CRAP REPORT AUGUST 5, 2009 Proper Preparation Precedes Proper Performance I once worked with a customer who told me that the easiest way to describe his offering was to tell me that they provided 90% of the functionality that a competitor (who’s name rhymes with “ Bicrosoft ”!) offers at twice the price, and then asked me to find him quality sales opportunities. . Let that sink in for a minute. . Okay, now that you’re head’s stopped spinning, let’s analyze what you’ve just read. As an outsourced sales opportunity development professional, that messaging might make sense to me, but it certainly isn’t one that I can bring to your target market. Don’t believe me? | THE CRAP REPORT AUGUST 6, 2009 I Don’t Know How You Do It… You know, if you’re going to spend money on outsourcing your sales opportunity development, it might make sense to put a list in front of them that isn’t four or five years old. Now I understand, those names you got from “Software-Tech Mega Expo ‘05” were hot then, but I’d bet that more than 75% of those people are no longer working for the company you think they are. Hell, I bet many of them aren’t even working , period. You’ve got to have some expectations level-set for you: if the names you want them to call on are four to five years old, you’re not going to get a lot. | THE CRAP REPORT AUGUST 10, 2009 Just a Thought… If you never leave voicemails for the prospects you’re trying to sell to, how are they going to know that you’re trying to sell to them? And if the voicemails that you do leave offer no compelling reason to call you back, what good are they? . think about the voicemails that I get on my cell phone. I can see who leaves me a message and who does not. I’m going to listen to the voicemails of people who I know have something important to tell me. Let’s face it, you know who does and who does not have something important to tell you. It’s the same way with sales op’s development. C’mon! | | | | | | | | | -
THE CRAP REPORT | TUESDAY, AUGUST 11, 2009 Top 100 Qualities of a Great Teleprospecting Rep – #63: Tenacity In an effort to bring you what I believe are the Top 100 Qualities of a Great Teleprospecting Rep, I’ll be doing so in random order, starting today with #63. love that scene from Top Gun when Viper, (played by Tom Skerrit) asks Maverick (played by pre-couch jumping Tom Cruise) if he thinks his name will be on the plaque of the best pilots from the fighter academy. Now this guy is in some pretty decent company; the best of the best of all Naval fighter pilots are surrounding him, and without skipping a beat, Maverick replies, “Yes sir.” MORE >> -
THE CRAP REPORT | WEDNESDAY, AUGUST 12, 2009 The Other Half of an Admin’s Title: Assistant I’ve often sat in and listened to my reps making calls, and invariably, they always wind up speaking with administrative assistants. I’m amazed at how frustrated rep’s can get because the administrative assistant on the other line is not helping them. I’m amazed because the rep has not treated the admin like a person, but rather as an obstacle to get around. . Now my more senior reps know this, but the junior ones don’t understand: admin’s are there, for the most part, to assist. They have to, it’s in their title! We just need treat them as people. . MORE >> -
THE CRAP REPORT | THURSDAY, AUGUST 13, 2009 Invest in Your Investment So you’ve gone ahead and spent money outsourcing your sales opportunity generation process. Now what? Speaking from experience, the one thing that I would tell each and every future customer is this: invest in your investment. . The most successful partnerships I’ve been a part of have been ones where my clients understand that they are going to get out of a campaign that which they put into it. They understand that if I need them to fill out an implementation document because that is how we get on the phones for them faster, they do it. What else do you need?” Value is what you get.” MORE >> -
THE CRAP REPORT | MONDAY, AUGUST 3, 2009 Why Blog Now? You know, this is a great question. Why blog now? The InterWeb is flooded with blogs about everything that goes on in Wall Street to the wild cat-herders of the mid-West. I guess the reason for blogging about sales prospecting is because I wanted to share what I’ve found to be some best practices on running a lead generation machine that is made up of, at its base level, people; people who can be really funny in ways that completely throw off the unintentional-comedy scale. . What can you expect? I happen to know the guy who does, but unfortunately for you, he ain’t me. Posted in Blogging. MORE >> -
THE CRAP REPORT | WEDNESDAY, AUGUST 5, 2009 Proper Preparation Precedes Proper Performance I once worked with a customer who told me that the easiest way to describe his offering was to tell me that they provided 90% of the functionality that a competitor (who’s name rhymes with “ Bicrosoft ”!) offers at twice the price, and then asked me to find him quality sales opportunities. . Let that sink in for a minute. . Okay, now that you’re head’s stopped spinning, let’s analyze what you’ve just read. As an outsourced sales opportunity development professional, that messaging might make sense to me, but it certainly isn’t one that I can bring to your target market. Don’t believe me? MORE >>
- I Don’t Know How You Do It… THE CRAP REPORT | THURSDAY, AUGUST 6, 2009
- Just a Thought… THE CRAP REPORT | MONDAY, AUGUST 10, 2009
- Top 100 Qualities of a Great Teleprospecting Rep – #63: Tenacity THE CRAP REPORT | TUESDAY, AUGUST 11, 2009
- The Other Half of an Admin’s Title: Assistant THE CRAP REPORT | WEDNESDAY, AUGUST 12, 2009
- Invest in Your Investment THE CRAP REPORT | THURSDAY, AUGUST 13, 2009
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