| | | Social Marketing Forum | |  2009 | 3 articles |
| Page 1 of 1 | Previous | Next | SOCIAL MARKETING FORUM FEBRUARY 14, 2013  Optimizing the Digital and Social Customer Experience In its 2009 article on the consumer decision journey McKinsey wrote “Consumers are moving outside the purchasing funnel—changing the way they research and buy your products. Since McKinsey first wrote about the ‘consumer decision journey’, the attention for that journey has never been higher. If your marketing hasn’t changed in response, it should” It’s 2013. [.]. | SOCIAL MARKETING FORUM NOVEMBER 19, 2010 Relevance and Content Key in Search Engine marketing One study ( How Customers Choose Study , 2009) conducted by ITSMA (a professional organization of technology businesses) at the end of 2009 indicated that 27% of professional IT buyers search blogs, social networks or online chat boards in at least one of the phases of the process of acquiring information prior to a purchase, when searching for another solution. All of this at the end of 2009. How people search for and find information has changed entirely. And that has a fundamental impact on marketing and communication. And the focus is shifting. That price is privacy. | | | | | |
| SOCIAL MARKETING FORUM NOVEMBER 22, 2010 Customer Service, Social Media and Email: Data and Tips fax number was the least important in 2009, in 2008 the last place was for chatboxes. Today we are using all possible channels to provide customer service to our customers. People demand 24/24 and 7/7. don’t mind adding to it that people have inflated expectations and sometimes demands that are exaggerated. We live in a society of instant gratification and, to be honest, I personally find this rather sad. Customers and businesses will increasingly include social media. There are lots of examples of companies using Twitter for customer service purposes successfully. | |
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