Smashmouth Marketing

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Activate Acquires Green Leads

Smashmouth Marketing

2009 Closed our first billion-dollar company (at higher than industry price). We then started Green Leads in an oversized closet in our apartment. A closet, two computers, and a credit card. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married.

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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I've done it before; in fact, a majority of 2007 through 2009 was spent effectively selling with phone relationships. I think not.

Lead Gen 100
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Unified Demand Gen

Smashmouth Marketing

You heard it here first on October 3, 2009. Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): d·di-mand·jen): 1. The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices.

Demand 100
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Unified Demand GenSM

Smashmouth Marketing

You heard it here first on October 3, 2009. Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): d·di-mand·jen): 1. The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices.

Demand 100
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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

So reflect on 2009. I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. old-school mix. Hit the ground running in 2010. What are you going to think about or adjust?

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MarketingProfs b2b Forum - The Sessions I'll Attend

Smashmouth Marketing

Tie between: The 2009 Economic Impact on B2B Marketing Budgets & Practices, and a concurrent session, Create a Winning Targeted Accounts Strategy. Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all.

B2B 100
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MarketingProfs b2b Forum - The Sessions I'll Attend

Smashmouth Marketing

Just thought I would highlight the conference schedule , which is so chock full of marketing value, I wish I was bringing a whole team of Green Leads' folks to attend them all. Unfortunately, I'll have to do my best to attend the most relevant sessions on my own.

B2B 100