This session, my favorite of the whole week, included two awesome marketers at Salesforce : Tricia Gellman and Rasmus Mencke. Tricia Tricia narrated the event and Rasmus gave a demo of Salesforce for Twitter. In the demo, we learned that while Salesforce for Twitter is part of Support Cloud 2 , it should be an important part of your marketing toolkit. The The application searches Tweets by keywords and then allows the Tweets to be added to campaigns or turned into leads.  . Engage by adding value – Twitter can create meaningful conversations. Unfortunately, the tough part is getting this done.  MORE >>

In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. Meanwhile here’s an old PR versus new PR list for 2009, Kind of like a PR fashionista list. Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. The Bad Pitch Blog is a must read for any PR or corporate communications professional , and more importantly, clients of PR organizations. Why clients? MORE >>

m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Though I’m supposed to be an objective researcher, I have to admit bias here. think the social media phenomenon is the most exciting and important thing to hit communications in my lifetime. So writing about this stuff is fun. Have a happy and safe New Year! MORE >>

One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. key part of “doing more with less” is automating your email marketing campaigns. While many may label this as “lead nurturing”, it goes well beyond lead nurturing. Here are my top 10 triggered email marketing campaigns: Transactional Messages. white paper, webinar, etc.), Renewal reminders. MORE >>

Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. ve discovered that it’s a pretty simple process if you’re willing to invest the time to freely share your expertise and thought leadership with others. Here are 5 ways you can generate leads via LinkedIn: Step #1 - Create a polished and personally branded profile on LinkedIn. Step #3 - Post relevant content on groups. MORE >>