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JANUARY 25, 2012  How to Improve Social Networking for Your Business
Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. Image via Wikipedia. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? lot of those pages are graveyards now. Put some time into it. Run an advertising campaign.
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NOVEMBER 7, 2011  6 Best Practices For Small Business YouTube Marketing
Original Skateboards, which joined YouTube in 2005 and Orabrush, which dropped its first YouTube video in 2009, were clearly ahead of the curve, but YouTube is still a great place to launch or grow a brand. Image via CrunchBase. Mention YouTube and most people will picture cats playing piano. But among a certain type of small businessperson, the name conjures another image: Dollar signs. Such entrepreneurs can often sound like brainwashed cult members — in a good way. YouTube is actually the biggest social media site,” he says. It’s bigger than Facebook or Twitter.”. News & Notes
JUNE 4, 2013 | SAZBEAN
 Examples of Social Media Best Practices
MAY 2, 2013 | SAZBEAN
 3 Counterintuitive Ways to Reach a New Audience Through Partnerships
APRIL 25, 2013 | SAZBEAN
 Top 5 Tips for a Successful Kickstarter Campaign
MAY 21, 2012 | SAZBEAN
 How to Use Data to Enrich Your Content
APRIL 12, 2012 | SAZBEAN
 WordPress Leads the Blogging Platform Pack
JANUARY 25, 2012 | SAZBEAN
 How to Improve Social Networking for Your Business
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JUNE 4, 2013  Examples of Social Media Best Practices
In 2009 I wrote about the now defunct Best Buy Connect social hub. 'Social media marketing is changing so quickly — and companies are coming up with new ways to engage audiences every day — that it is difficult sometimes to figure out what to do for your own company. Third party endorsements, observations and interactions are the most powerful, so why not curate them into a social hub? Maybe the idea was ahead of its time, because today many companies are curating brand and customer social content as social media hubs. News & Notes
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APRIL 25, 2013  Top 5 Tips for a Successful Kickstarter Campaign
It is a crowdfunding website that was created in 2009 in the lower east side of Manhattan. 'This is a guest post by Phil Treagus, co-founder of Giraffe Social Media. Kickstarter is fast becoming the next big internet success story. When I heard about it I wondered to myself, who in their right mind is going to donate money to fund someone else’s idea?! The answer is: lots of people.
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JUNE 11, 2010  Advertising that Engages the Audience & the Publishers
The end of winter 2009, UNIQLO launced a small blog widget and bookmarklet made huge movement. Banner advertising doesn’t have to be boring. If you do it just right, you can engage not only your audience, but also the publishers who are posting your ads… (via brandflakesforbreakfest ). UNIQLO LUCKY SWITCH from HN on Vimeo.
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JUNE 24, 2011  Digging in the Cache – Ask a Ninja
Ask a Ninja has had a regular video podcast, almost stopped producing content entirely in 2009, and is back to now producing daily videos. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. Ask a Ninja started as a video show where the Ninja answers questions from “viewers.
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SAZBEAN | THURSDAY, MAY 2, 2013  3 Counterintuitive Ways to Reach a New Audience Through Partnerships
Reach a New Audience Through Business Partnerships Strategy #1: Go Where Future Clients Are Already Fans In 2009, Chicago-based insurance company Aon signed on as the new sponsor of England’s celebrated Manchester United soccer team. 'Traditional wisdom teaches small businesses to partner with people whose services complement their own. If you’re a wedding planner, partner with a caterer. If you’re a landscaper, partner with a house painter, etc. Commentators questioned the connection. But Aon stood by its decision. News & Notes MORE >>
SAZBEAN | MONDAY, MAY 21, 2012  How to Use Data to Enrich Your Content
The average teen sends 60 texts per day, up from 50 in 2009 (Pew Research Center). Blog posts, whitepapers and other shareable content rely on supporting data—not because people just love a good color-coded pie chart (though they are pretty), but because numbers give stories shape. They add scale. They provide perspective. They quantify that something meaningful is happening. Think about it: which statement would you rather share? Teenagers are texting like crazy, more than ever. But you can’t just throw a bunch of stats into your content and expect instant gravitas. News & Notes MORE >>
SAZBEAN | FRIDAY, JULY 15, 2011  Digging in the Cache – Dr. Horrible’s Sing-Along Blog
Time Magazine named the miniseries #15 in Time’s Top 50 Inventions of 2008, and it won the People’s Choice Award for “Favorite Online Sensation , and the 2009 Hugo Ward for Best Dramatic Presentation, Short Form. In the inaugural 2009 Streamy Wards for web television, the miniseries was awarded seven awards. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. What do you think? News & Notes MORE >>
SAZBEAN | THURSDAY, APRIL 12, 2012  WordPress Leads the Blogging Platform Pack
In 2009, WordPress was used by 32 of the most popular blogs, an earlier Pingdom survey found. Another once-popular blogging platform, TypePad, has dropped even more dramatically in usage, from 16 sites to two, between 2009 and 2012. IDG News Service (New York Bureau) — Despite a growing list of alternatives, WordPress continues to be the most popular blogging platform among the world’s most popular blogs, a study has found. Forty of these sites use the WordPress software in-house, and another nine sites use the service hosted by Automattic. News & Notes MORE >>
SAZBEAN | FRIDAY, JULY 22, 2011  Digging in the Cache – Keyboard Cat
Then on February 2, 2009, blogger Brad o’Farrel used a clip from the video to express a moment of Fail in his own video, “Play him off, Keyboard Cat, and Keyboard Cat quickly took off. In May of 2009, Ashton Kutcher announces Keyboard Cat as his favorite video on Twitter, and two days later CNN reports on the meme. Digging in the Cache is a series where we go back in time to look at fun tidbits of Internet and computer history. cat playing the keyboard is funny, right? News & Notes MORE >>
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