The other day I received an auto-follow message from someone I had "followed back" on Twitter. usually ignore auto messages, but this one had a link to something that looked interesting to me, so I clicked on it. The link was bad. messaged the original sender and asked if there was a mistake. He replied with the correct link, which I opened. was fascinated by the offering, which was a business SaaS product that I have been meaning to look into but haven't yet. Talk about a perfect social marketing pitch by this guy. His response? Anything else is just a fail. Share them here MORE >>

I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. What does this have to do with B2B marketing? You probably have a lot of great content out there that you like, and, with a few changes, you have a fantastic -- and somewhat quick and easy--opportunity to make your standout content even better by putting a new spin on it and repackaging it. Need Content? MORE >>

As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search. " (Of note: "case studies, best practices data, white papers, ROI tools, and vendor comparison analysis were cited as the most helpful content sources.") After all, it's where the research process often begins. MORE >>

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. I'm sure you've thought of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas. MORE >>

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. I'm sure you've though of and used many of these, and not all of these content types will work for every situation, but hopefully you'll pick up a few new ideas. MORE >>