PR Meets Marketing

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Measuring The Cost of Bad or Good Online Reputation

PR Meets Marketing

By noblelgnoble via flickr. received this question from Nathalie Seoteman after she read my free ebook on using social media:  . How [can you] calculate the value of a company’s online reputation and (marketing) PR 2.0 efforts? What did these activities produce, put in figures and - preferably - in euro’s/dollars? would like to include both the reputation damage that has been diverted and the positive/negative/neutral online coverage that has been created.  . This raises an interesting and very complex question. Measuring Positive and Negative Reactions. The “formulas”. del.icio.us

Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?

PR Meets Marketing

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. So I thought, how many are actually practicing what they’re preaching?  . decided to see which PR firms were actively participating in social media. evaluated PR firms listed on O’Dwyer’s list of top 100 independent PR firms. This list was based on worldwide fees for firms with major US operations. As such, some prominent firms, such as Ogilvy & Mather, Ketchum PR and others. So some fields may be marked as “none” as a result. from their website.

Optimize Your Tradeshow Presence

PR Meets Marketing

While physical meetings and conferences experienced a hit in 2009, I believe that more marketers will return to physical events in 2010. "conference hall" by shinemy via Flickr. Exhibiting and sponsoring at trade shows is an important component of the marketing mix.  While Here are five tips to optimize your trade show presence: Media Alert. Consider issuing a media alert (a smaller version of a press release) one to two weeks before the conference. Announce News. Consider announcing significant news at the conference to drive buzz about your company. Media Outreach.

What are YOUR Top Three Marketing Challenges for 2009

PR Meets Marketing

  I recently asked a question on LinkedIn about what were the top three challenges that marketers faced in 2009. As companies reduce their budgets for 2009, this may limit on what marketers can do with their programs. In 2009, the challenge will be cost-effectively reaching those customer with money to spend. The responses were varied and unexpected in many ways. Budget Woes.

PR Freelancers versus PR Agencies: Five Points to Consider

PR Meets Marketing

Four years ago this month, I left the agency side to move in-house. During this time, I’ve had the opportunity to work with different types of agencies, do an agency search and consider the value of working with a PR freelancer. If you decide to bring in outside PR help, here are five points to consider: Administration. The general rule of thumb is that 10% of any retainer goes toward administration. On this point, I do favor opting for a PR freelancer over an agency, especially if you have a smaller budget. More Arms and Legs. Transparency. International Coverage. Conclusions.

FREE Using Social Media eBook

PR Meets Marketing

After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide. The previous posts included: Using Social Media: Part 1 – Microblogging. Using Social Media: Part 2 - Search Feeds. Using Social Media: Part 3 - Social Networking Sites. Using Social Media: Part 4 – Linking Strategies. Using Social Media: Part 5 – Blogger Relations. Using Social Media: Part 6 – Measurement.   . Again, the purpose of this eBook is to provide a quick guide for using social media. Let me know what you think. del.icio.us

Going to the Sales 2.0 Conference on March 4-5, 2009

PR Meets Marketing

I will be attending the Sales 2.0 Conference at the Intercontinental Hotel on behalf of DemandGen Report. will be checking out a few of the panels for the magazine. Besides my duties for the publication, I look forward to checking out some of the products for demand generation management and measurement. If you’re planning to be there, please let me know via twitter (@csalomonlee). All content copyright Cece Salomon-Lee, Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported, with the attribution: By Cece Salomon-Lee, PR Meets Marketing, and a link to the post. Conference

2009 Trend Spotting

PR Meets Marketing

It's barely after Labor Day and I've already started spotting the 2009 Trends. One of my most popular blog posts was my 2008 Trend Lists. This post will be dedicated to all the

The Rehabilitation of Michael Vick’s Image

PR Meets Marketing

Every Sunday, my husband and I watch 60 Minutes. While most of the stories are reruns this summer, 60 Minutes aired the first public interview with Michael Vick who recently left prison on dog fighting and cruelty charges. Check out the video and article here. I’m a huge football fan and was surprised that the Philidelphia Eagles took a chance by signing Vick earlier this week. Conclusions.

PR Ethics – How far would you take it?

PR Meets Marketing

Ethics by Josephgilbert.org via Flickr. My husband likes to say that everything we do for public relations is basically bull crap. always argue with him that public relations fills an important role in how company’s present themselves to the public. It never seems to work because his point is that companies are just lying to consumers and the public to sell more stuff. admit, he does have a point.

Sometimes “Sorry” Is the Best PR

PR Meets Marketing

By Spud Murphy via Flickr. My apologies – this was a guest post by Alli Gerkman when I was on vacation. That’s the funny thing about blogging. You never know where it’s going to take you. I’m in Sacramento because I organize and run legal conferences around the country–about 24 each year. Occasionally, things don’t. Today was one of those days. Indeed.

Blocking Your Twitter Followers

PR Meets Marketing

During Web 20 I had a very interesting conversation with John Welsh of UMB Live. He mentioned (and has a post ) that he blocks anyone not directly related to social media and his direct interests from following his tweets. This is in direct contrast to the recent CNN and Ashton Kutcher race to 1 Million followers. While this makes sense I’m not sure about blocking everyone. What is you goal?

Southwest Airlines - Creating a Brand Experience in 5 Minutes

PR Meets Marketing

 . Southwest Rapper. Click on image to play video.  . When I fly, I typically fly either Southwest or Jet Blue. But I’ve noticed the difference with southwest that goes to the heart of the branding and positioning of the airline.  . While we all know Southwest as the no frills, low cost airline, I am starting to see them as an airline that delights in being different. Tweet This on Twitter.

PMM Interview: Jeff Stai of Twisted Oak Winery

PR Meets Marketing

Click on the image to play the interview with Jeff Stai, Twisted Oak Winery. As I mentioned in my post about tips for your youtube video , I am experimenting more with the power of video. When possible, I will interview interesting individuals and their marketing (this includes social media and public relations) campaigns. My inaugural video is with Jeff Stai, Owner of the Twisted Oak Winery.

Three Tips for Your YouTube Video

PR Meets Marketing

Click on the image to play the video. Over the past few weeks, I’ve been experimenting more with video. It’s visual and can communicate a lot in a short span of time. want to share three tips that I’ve learned over the past few weeks for your [link] videos.  . The Quality Vs. Content Dilemma. There are two camps on the quality of the video versus the content. Conclusions.

What am I doing now and a video thank you

PR Meets Marketing

Click on the image to play the video. Earlier this month, I wrote about how I got a new job and the role social media played. After a quick and busy start, I am happy to announce that I have joined InXpo as the company’s director of marketing. InXpo is a virtual events provider (e.g. virtual trade show, virtual corporate events, virtual job fairs and more ).  . Tweet This on Twitter.

Online Reputation Management: Radian6

PR Meets Marketing

Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. previously wrote a post about Trackur and had the opportunity to see a demo of Radian6 ‘ solution. I was very impressed with the sophistication of what Radian6 has put together. Photo courtesy of Radian6. General Capabilities. Share of Conversation.

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Canceling Meetings a PR Ploy?

PR Meets Marketing

I just saw this on the Face2Face blog regarding a recent online survey by Special Events. This paragraph caught my eye: Some 68 percent of respondents to an online poll from Special Events last week say that recent moves by corporations to cancel incentives and other meetings are PR ploys to avoid the “AIG effect.&# Why doesn’t this surprise me? del.icio.us

What Mistakes Have I Made

PR Meets Marketing

Recent Stats for Free eBook Post.  . I’m taking inspiration from Mack Collier who recently wrote about the the social media mistakes he made. With no further ado, here are the mistakes I’ve made:  . I use WordPress.com because it was free and easy to start a blog. wished I had went through the effort to buy my own domain name and host it. Why is this a drawback?

8 days later

PR Meets Marketing

by Balakov via Flickr.  So it’s just been over a week since I was laid off and 5 days since my husband was laid off. thought I’ll give a little update which is also being cross posted to Survival Mode.  . It’s definitely been a very rocky week, to say the least. I can’t believe it’s only been 8 days since I was laid off – it seems like it happened years ago. del.icio.us

The F*cking Worst Week of My Life

PR Meets Marketing

"Pink Slipped" Forgive me as I go off-topic today, but it’s been single-handedly, the worst f*cking week of my life! If you haven’t figured out from the photo, that’s me wearing pink slippers in honor of the pink slip I got last week. This is the first time I’ve ever, ever been laid off, so I was in shock on Thursday.  . felt like a worthless piece of crap.  .

Using Social Media: Part 5 – Blogger Relations

PR Meets Marketing

Blogger Social 2008.  . This is the fifth post in a 6 part series on how I using social media. In this fifth installment, I discuss blogger relations.  . Blogger Outreach”. While I would consider blogs an integral part of any “traditional” public relations strategy, blogs are somewhat unique compared to reporters at traditional publications. And most are writing in addition to their day jobs.  .

Using Social Media: Part 4 - Linking Strategies

PR Meets Marketing

 . This is the fourth post in a 6 part series on using social media. In this fourth installment, I look at linking strategies.  . Linking Strategies. believe it was Jeremiah Owyang who mentioned that your website is no longer the first place that sales leads or customers see. Rather, Google’s search results is now the new home page for your company.  . Conclusions. Tweet this on Twitter.

How I Use Social Media in My Job: Part 2 - Search Feeds

PR Meets Marketing

This is the second post in a 6 part series on how I use social media for my day-to-day job.  . To summarize, my company seeks to reach business-to-business marketers. We also seek to reach individuals who make purchasing decisions for virtual events and webcasting solutions. This can include a lead generation manager, training person, event planner, corporate planner and more. Search Feeds.

Off topic – Alameda House for Short Term Rental

PR Meets Marketing

Available June 1, 2009.  Going off topic today. My husband and I are renting our 2 bedrooom, 1 bath house in Alameda for $1200 a month. This is a short term rental or month-to-month. Quiet neighborhood that is close to San Francisco, freeway and  public transportation. If you’re interested, leave me a comment below or call 415-287-3209 for more information. Private patio and side yard (see photos below). There is a washer and dryer. Utilities (gas, water, electricity and garbage) are separate. - 20 minutes to San Francisco via bus. Educational Brochure about Lead.

Cash for Clunkers, Ford, EV Vehicles and Scott Monty

PR Meets Marketing

Interestingly, if we had participated in the program and with the manufacturer’s rebates, we could’ve driven off the lot with a new 2009 Ford Ranger for 50% of the list price ! Not the truck we bought. We went used instead. Last year, my husband and I had started shopping for pick-up trucks. We had narrowed it down to a Ford Ranger of Toyota Tacoma. While we preferred the Tacoma, we decided not to buy at that time. That turned out to be a good decision based on what happened earlier this year. Fast forward 7 months. Cash for Clunkers Program. Ford and EV Vehicles. Who knew?

Five Simple Tips for Managing a LinkedIn Group

PR Meets Marketing

One of the great things about LinkedIn is the ability to start a group around an organization or topic. I co-manage the Virtual Events Forum which addresses topics related to virtual events and environments. In managing this group and looking at successful examples as the Event Planning and Management  group founded by Julius Solaris , whom I’ve met virtually and one day will meet in person, I have these five simple tips for managing your LinkedIn group: Set Up Email Templates: There is an option to set up automatic email responses to people seeking to join the group and when they are approved.

Nissan Shifting into Gear with New EV Vehicle

PR Meets Marketing

On Saturday, I attended the San Francisco Electric Vehicle Association meeting  where two representatives of Nissan gave a sneak peek before the 6:30 pm PT worldwide announcement of the Nissan Leaf. While While the details of the electric vehicle (EV) was interesting, I was curious to better understand the motivations behind Nissan for this move. CEO Mandate for Electric  . According to the representatives, Nissan’s shift toward electric is part of the company’s larger mandate for zero emissions. Driving a New Market. What’s Next?

SiriusDecisions Reseach: Implications for B2B Marketers

PR Meets Marketing

Key points in the release included: 44 percent to reduce marketing spend for 2009. Per a press release by Sirius Decisions, the research finds that best-in-class companies are “…rejecting a ‘defensive posture’ by still working to close deals or at least lay groundwork for future business despite buyer anxiety and retrenchment,&# notes Alden Cushman, SiriusDecisions’ research director and benchmarking analyst.&#. The goal is to position the company for when the economic upswing happens. 25 percent will report flat spending. What does this mean for you?

B2B 2

Virtual Events – New Opportunity for Public Relations

PR Meets Marketing

Note: This has been cross-posted on my company’s blog. Furthermore, my company offers virtual events solutions. Over the past year, virtual events (e.g. virtual conference, virtual tradeshow, etc.) have gained in popularity due to the economic recession and budget restrictions. As more conferences consider a virtual companion to a physical conference or even going virtual all together, this represents a new arena for public relations professionals: No longer can you stand outside the press room and grab journalists for an impromptu interview. Otherwise, have the reporter sign up directly.

B2B Marketing Zone – Great Resource

PR Meets Marketing

I wanted to point everyone to a new resource, B2B Marketing Zone, that launced last week. Brought together by Tom Pick of The Web Market Central  and Tony Karrer of eLearning Technology , the website brings together top bloggers and topics on B2B marketing into one place. I was honored to be asked to participate. recommend taking a look – there are a lot of topics relevant to B2B marketers. And I hate to say this, but for PR folks out there, you can research relevant marketing-related bloggers in one place. Just one word of advice, READ the blogs before pitching!

B2B 2

Social Media and Customer Service

PR Meets Marketing

I noticed this series of tweets with Chris Heuer, Social media Club Founder , on Twitter the last couple of days. Before I continue, I do want to disclose that I was previously employed with the company that Chris is referencing in his tweets. The purpose of this post is to solely highlight the increased use of social media for sales, customer service, and customer feedback. However, as more potential and current customers seek information from trusted sources, that is our social graph and friend networks, these previously “secret&# processes are being brought to the surface.

Sourcing Leads from Twitter: Good, bad and ugly

PR Meets Marketing

This morning, I sent out a tweet asking for feedback about press release newswires. A few hours later, I received an email from a company regarding news monitoring service. To protect the innocent, the email started: Cece, thank you for your interest in [company]. Here’s some basic information. I was a bit confused as I 1) didn’t recognize the name of the company or person and 2) didn’t remember downloading/submitting anything related to news monitoring. Curious, and partially to keep a mental note for future reference, I asked how I demonstrated interest in the company.

PMM Interview: Jason Falls Discusses Social Media and Communications

PR Meets Marketing

A couple of weeks ago, I met up with Jason Falls of Doe Anderson and Social Media Explorer. After a beautiful meal at Il Fornaio with Jason and his wife, we sat down for a quick video about social media and communciations strategies. Here is a summaryof this video. Communications Strategy: Traditional and Social Media. Communications strategies for traditional PR is typically one that looks at talking points and messages we want to communicate via traditional media. Traditional media is about one-way communciations with the audience. No longer is it one-way communications.