2009 - B2B Marketing Zone

ONPATH JUNE 21, 2011 HubSpot Making a Splash in Marketing Automation with Performable Acquisition? For perspective, I think HubSpot Co-founder Dharmesh Shah probably put it best at the time in a LinkedIn Q&A when he said (in 2009); “I don't think we compete with the current marketing automation players in the same way the iPhone does not compete with a Canon digital SLR. Article by Scott Thornton, Program Architect at OnPath. But not quite marketing automation. MORE >>	ONPATH SEPTEMBER 20, 2011 Is Face-to-Face Marketing "Old School?" According to a 2009 Forbes Insights survey of 760 business executives, face-to-face meetings were preferred in cases that have a fluid decision-making process, requiring the give-and-take typically needed for complex decisions and sales. The reality is that both face-to-face (old school) and virtual marketing (new school) are essential components to any company's communications strategy. MORE >>	RECENT POSTS SEPTEMBER 20, 2011 \| ONPATH Is Face-to-Face Marketing "Old School?" JUNE 21, 2011 \| ONPATH HubSpot Making a Splash in Marketing Automation with Performable Acquisition?
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