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MAY 5, 2012  SEO, Meta Descriptions, Content, and Generating Leads
Because of the 2009 date, this page is a blog, so I would skip this listing. . Hi, It’s Paul Mosenson, President of NuSpark Marketing. I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers. An example of our SEO and content director integration is when writing meta tags and meta descriptions.
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MARCH 17, 2012  New Infographic: B2B Lead Generation & Content Marketing Trends
The Buyersphere Project: How Business Buys From Business, Gord Hotchkiss, Enquiro, 2009. Presenting my first infographic. The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.
MAY 5, 2012 | NUSPARK
 SEO, Meta Descriptions, Content, and Generating Leads
MARCH 17, 2012 | NUSPARK
 New Infographic: B2B Lead Generation & Content Marketing Trends
NOVEMBER 30, 2011 | NUSPARK
 It Might Be Time to Make Age One of Your Segmentation Criteria
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NOVEMBER 30, 2011  It Might Be Time to Make Age One of Your Segmentation Criteria
The 2009 report (forgot to put it in the “to read” pile) points out that when it comes to gathering business information, executives fall into two categories: young and old. Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. Not unlike what you do on laundry day. Among the more commonly used segmentation criteria are things like job title, industry, company size and the company’s position in the buying cycle.
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