MI6 Marketing Agency

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CSO Insights Lead Generation Report Summary

MI6 Marketing Agency

Many of the questions in the survey were aimed at discovering what has changed from 2009. Here they are: In 2009 CSO Insights uncovered that 86% of sales leaders had raised revenue targets in 2009. Yet, in 2009 their marketing counterparts had lowered or frozen marketing spend. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals.

Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs

MI6 Marketing Agency

The New Voice of the CIO (IBM, 2009) [complimentary report]. How Customers Choose Solution Providers (ITSMA, 2009) [paid research]. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Senior Executives, Business Owners, Marketing/Sales professionals in High Tech Industry. What this Brief Covered. Presentation. Mi6 briefing – sep 2010 v2. Slide Shift.

What was Linkedin Thinking?

MI6 Marketing Agency

In October 2009, Rick Stomphorst and I founded Silicon Halton a grassroots “ unassociation &# for Hitech entrepreneurs, companies and professionals in the Halton Region in Ontario, Canada. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. Things were going great! My question is why?

Mi6 Chart Toppers for July

MI6 Marketing Agency

Global Smartphone Penetration by Region 2009-2014 (Source: eMarketer). 2. R&D spending comparison: Msoft, IBM, Cisco, Google, HP, Apple & Dell (Source: Silicon Alley Insider, 2009). 3. Global Ad Spend Comparison, Online vs Offline 2009 vs 2014 (source:@eMarketer). Most Popular Charts Based on Views for July 2011. Here at Mi6 we are passionate and obsessed with educating ourselves particularly when it comes to marketing, social media/networks and technology. So, what we do each month is check to see what charts get the most views on a month by month basis.

Special Interview with Author Mike Schultz, Author of Professional Services Marketing

MI6 Marketing Agency

He cites a recent study conducted by Raintoday.com entitled: How Clients Buy: 2009 Benchmark Report on Professional Services Marketing and Selling from the Client Perspective. How Clients Buy: Raintoday.com 2009 Benchmark Report on Professional Services Marketing and Selling from the Client Perspective. Producers: Chris Herbert, B2B Specialist & Founder of Mi6 and Donna Papacosta.

The Mi6 Tweekly: Week of December 20, 2010

MI6 Marketing Agency

Video: An Amazing Visualization Video on How Countries Have Developed from 1800′s to 2009 (Source: @bbc via/@robleavitt). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Infographic: Location Based Social Networks Comparison (Source:@markfidelman via @rajupp). RT @danaholt: New blog post: Diigo as alternative to Delicious #delicious #diigo. Tuesday. Wednesday.

The Mi6 Tweekly: Week of October 11, 2010

MI6 Marketing Agency

Chart: Internet TV penetration in US 2009 to 2014 (Source: iSuppli via/@eMarketer). Chart: Fastest Growing Mobile Apps in US, Apr 2009 vs Apr 2010 (Source: comScore via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Canadian Thanksgiving. Tuesday. Small businesses change expectations regarding social media. The Rise of Blogging. Wednesday.

The Mi6 Tweekly: Week of November 29, 2010

MI6 Marketing Agency

Retro Chart: 2009 #B2B Social Media Spending plans. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Types of social media engagement by companies worldwide (Source: Fedex/Ketchum via/@eMarketer). Chart: Top 5 Social Media Goals for US Companies (Source: SmartBrief via@eMarketer). Tuesday. What will 2011 look like? Source: Visible/Sirius via/@eMarketer).

The Mi6 Tweekly: Week of December 13, 2010

MI6 Marketing Agency

2009 video w/interview of @briansolis answering question are PR agencies dead? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: US Tablet and iPad Sales 2010-2012 (Source: @eMarekter). From the Mi6 archives: Are You and Your Customers Hungry for Social Media? Chart: 2011/2012 Prediction for Tablet Sales in US (Source: @eMarketer). Tuesday. Chart: Where Snr.

The Mi6 Tweekly: Week of September 27, 2010

MI6 Marketing Agency

Forrester predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 #b2b #socmed. Chart: Social media spending by #b2b companies in 2009 (Source: Visible/Sirius via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Remember to follow @mi6agency for blog post updates and #Mi6Tips. Mi6Tip.

The Mi6 Tweekly: Week of August 9, 2010

MI6 Marketing Agency

Charities, 2009 (Source: U of M, Dartmouth via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Mi6 Blook Report: Groundswell Chapter 6, Talking w/the Groundswell. Tuesday. B2B mktrstruggle to tie leads to touchpoints: Chart: How Twitter Users Differ From General Internet Users, U.S. source: ExactTarget via/@eMarketer). Wednesday. From the Mi6 Vault: The Network Effect of Twitter.

The Mi6 Tweekly: Week of August 23, 2010

MI6 Marketing Agency

via Eccolo Media 2009). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Who has a social network profile by demographic (Source: Pew Research). In 4 years social networking services will replace email as the core use of communications for 20% of companies. Definitions of demographic segments (Source: Pew Research). Good post on social media strategy and ROI. Tuesday. Source: Pew Research).

The Mi6 Tweekly: Week of August 16, 2010

MI6 Marketing Agency

Users Who Have Watched Full Length Movie using Internet 2008 vs 2009 (Source: Ipsos via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: Are Sales Reps Communicating Value Too Often but Not Creating It? Europe (Source: McKinsey via @jcousineau). Another -ve view about @Linkedin groups new user interface by @bridgegroupinc. Interesting 3 min video by @dancristo about relevancy.

The Mi6 Tweekly: Week of July 12, 2010

MI6 Marketing Agency

Chart: Global Spending on Online Advertising 2009 to 2014 (source:@eMarketer). Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: 80% of B2B Marketers, in survey, are doing some form of leadgen measurement. Source: @eMarketer) #b2b #marketing. Chart: Will Social Relations Get Better Using the Internet?

The Mi6 Tweekly: Week of September 13, 2010

MI6 Marketing Agency

One place to view all posts for 2009 and 2010: RT @mi6agency: Do you have a reference program? Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Infographic: How Adults are Using Mobile Phones (Pew Research via/@flowtown). The Right Marketing Mix: Online vs Offline, what’s the right balance? America (Source: @ittoolbox). Disclosure: @mi6agency will resell #Nimble.

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. This is in addition to the ones I send manually. Chart: Want to Improve Customer Satisfaction? Think SPOC! Source: JD Power & Associates via/@MarketingCharts). Show, Don’t Tell: The CEO Perspective on Social Media #ROI #socialmedia. Friday.

The Mi6 Tweekly: Week of May 31, 2010

MI6 Marketing Agency

Chart: R&D spending comparson: Msoft, IBM, Cisco, Google, HP, Apple & Dell (2009). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Chart: 2010 Global Projected Unit sales for iPad. A B2B Community case study by @pgillin. Tuesday. Here’s the direct link to “Inside the Mind of the B2B Tech Buyer&#. Chart: U.S. Wednesday. Infographic: Social Media is Changing Business. What U.S.

2009 Big List of B2B Marketing and Sales Blogs

Proteus B2B Marketing Blog

With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].

Sales Ready Leads: Quality vs. Quantity

Smashmouth Marketing

The topic of Quality vs. Quantity in demand gen has been a constant debate. Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. As David Greenberg, Sr. Quality Vendor.

2009 Junta42 Golf for Autism Another Success - $30k in Proceeds in 3 Years

Junta 42

  Our original goal for 2009 was $12,000. 2009 was our first year and we have every intention of participating next year. It was another perfect day for an amazing cause.    On August 14th, nearly 100 golfers and over 80 sponsors and contributors came together to raise more than $10,000 to help get children with autism get speech therapy services. All proceeds for the event go to Easter Seals Northern Ohio. By late 2008, it was apparent that this year was going to be much more challenging. All told, we feel pretty good about surpassing the $10k level. Thanks Joe!

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6 steps to writing a better Request for Proposals, a primer

Confluent Forms

We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". However, too often the RFP process is run by people who have never experienced the process before, either from the issuer or vendor side, and essentially don't know what to say or what to ask.

Winners of the 2009 Markie Awards

Digital Body Language

It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.

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What Exactly IS Digital Body Language?

Digital Body Language

I've been using the term "Digital Body Language" on this blog quite a lot for obvious reasons. However, I have not really taken a moment to define the term, as I realized recently after a presentation on the topic. So what is it? What we are referring to when we talk about Digital Body Language is the aggregate of all the digital activity you see from an individual.

Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him. Said differently how do we make social part of the very DNA of the firm? What’s your view? Tweet This! Digg this!

Top 20 CRM Blogs of 2009

B2B Lead Generation Blog

Read Forecasting Clouds' Top 20 CRM Blogs of 2009 Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Think Customers: the 1 to 1. Jeremy Nedelka. Carfi. Blog - Michael Maoz.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. See samples at the end of this post.) These one-sheets are important, because in each ProVisors meeting there are about thirty different service providers giving their elevator pitch to the group. The Grabber.

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TriComB2B: Smart. Strategic. Technical. - Technically Focused B2B Marketing Agency - formerly TriCom Marketing & Communications

delicious b2bmarketing

more » News / Press Releases TriComB2B Named as 2009 Best Places to Work Winner. We get it. From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. We are distinctive due to our technical aptitude , industry knowledge and business acumen. Contact TriComB2B to learn how our focus on technical products and services can help make your marketing efforts more effective. All Rights Reserved.

Inbound Marketing University | inboundmarketing.com

delicious b2bmarketing

Subscribe by RSS InboundMarketing.com Home News Jobs Forums University Search this site: Home Inbound Marketing University Posted May 5th, 2009 by Rick Burnes Register for IMU | Class Schedule | Professors | Student Tools | IMU Badges | Partners | Student Bulletin Board >>Click here to attend this weeks classes! **By clicking the above link, you will have access to the upcoming and recorded webinars. June 15-19, 2009: Inbound Marketing University Classes June 22, 2009: Review Session and Certification Exam New feature! Program Schedule: ( Cant make one of the classes?

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only  2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators. But – if you decide to hire a Marketing Automation manager – what should you look for, and where do you find them? New technology requires people with a new set of skills, nothing new about that. But that’s for web analysts.

Lead Generation Tips - Take 3 Hour Lunches

Smashmouth Marketing

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. It got me thinking. Layer the times together and stagger them for time zone.

5 quick tips to writing better proposals (RFP responses)

Confluent Forms

We're frequently asked for any tips we might have for people writing proposal responses to Requests for Proposals (RFP) that they've received. After finding us through the RFP Database , seeing the abundance of RFPs that it contains, and knowing that all of those RFPs are open competitions, the natural question is "if I'm going to spend time writing a proposal it has got to be a winner". Faced with the situation of having to read 300+ pages of different vendors' proposals many people read the first page and then start skimming, and if they're not skimming, their minds are probably going numb.

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me. We're heading up to my sister's house today to visit with my dad, Roger Damphousse ("Pepere" as the kids call him), and eat again. Dad, here's to you.(see,

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10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. Thanks to everyone for their support in 2009! It’s been a very good year for content marketing. Want to Attract and Retain Great Customers? But now.

Cold calling and the Complex Sale: observations you can learn from (thanks to my daughter)

B2B Lead Generation Blog

I was somewhat shocked to find out that my 14-year-old daughter had searched YouTube recently for any mention of her dear old dad. She stumbled across a video that included a recent mention of my book, Lead Generation for the Complex Sale. Isn’t it just amazing how easy it is in today’s world for our children to get the goods on their parents? But, excuse me, I’m digressing. With it.