| | | Marketing Leadership Council | |  2009 | 6 articles |
| Page 1 of 1 | Previous | Next | MARKETING LEADERSHIP COUNCIL JANUARY 10, 2012  The B2B Marketer of the Future Some of them take the easy route, proclaiming 2012 as the year of mobile marketing or the year of content marketing (uh, 2009 called, it wants its title back). Happy New Year! December and January are common times for people to reflect on the year that was and make predictions about the year that will be. The B2B prognosticators have been out in full force. Cornerstones B2B Marketing | MARKETING LEADERSHIP COUNCIL APRIL 25, 2012  How Marketing Creates Real Value Budgets devoted to adherence have rocketed from an average of $400,000 in 2009 to $1.53 These are things that must be true in order for the business as a whole to succeed. What do we mean by that? Well, take the pharmaceutical industry. Pharma marketers spend much of their time on “funnel” activities – moving consumers and doctors from awareness to purchase or prescription. | | | | | |
| MARKETING LEADERSHIP COUNCIL JULY 17, 2012  How Marketing Awards Go Wrong At SABMiller, award submissions have quadrupled since 2009. “Nice guys finish last.” It’s crazy how often I hear that phrase, from women and men alike. Sure, nice guys are dependable, sensitive, and parent-approved. With an intro like that, you might think this post belongs in a Cosmo blog, but bear with me. And the polite, sweet, revenue-managing nice marketer is being left in the dust. | MARKETING LEADERSHIP COUNCIL OCTOBER 19, 2011  B2B Marketers – Relax! Brain is Co-Conspirator in Vicious Stress Loop , a 2009 NY Times article that had recently re-crossed the desk of our faithful leader, reveals that, under times of stress our first response is often to dig in our heels, even though we know change would be the better way forward. Greetings from sunny Las Vegas. No, that isn’t a typo – rats. Before I explain, let’s back up. Enter the rats. | MARKETING LEADERSHIP COUNCIL OCTOBER 24, 2011  The Coming Revolution in Energy Sales Peter Fox-Penner writes in the Harvard Business Review (July-August 2009): Utilities have always assumed that their output would continue to grow… But electricity and gas customers—aided by the utilities themselves—are reducing consumption. “Oil companies need holes, not drills” - Old Sales & Marketing Saying. Visit the original here. The U.S. Department of Energy projects U.S. 18-19). | MARKETING LEADERSHIP COUNCIL JANUARY 11, 2012  A Few Thoughts on the FDA’s New Social Guidance The FDA listened and, in November 2009, held two days of hearings where pharma marketers, consultancies, doctors and scientific groups testified and gave suggestions on adapting the agency’s guidelines for a shifted communications landscape. But the guidance is, well, a little underwhelming. First, some background, if you’re not knee deep in health-related social media circles. | | | | | | | |
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