Brand Buy-In Matters, No Matter What Size Company
FEBRUARY 2, 2009
Time 21:52. I’ve always found it interesting that many company CEOs view marketing as an after thought. Their concept of brand begins with a logo rather than a culture. Some may believe that brand is only for large companies that have time and money for a brand strategy and its execution. take a different view. We get into the details in this podcast the first of a two part conversation.
Social Media Experiments by Retailers, What We Learned
MAY 11, 2010
According to a report by Dynamic Logic and Milward Brown, AdReaction 2009: Brands + consumers + Social Media 71% [.]. Time 32:21 The eMarketer report How Retailers Handle Negative Buzz caught my eye. eMarketer senior analyst Jeffery Grau and I talked about what we are learning from the first phase of retail. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. Time 32:21 The eMarketer report How Retailers Handle Negative Buzz caught my eye.
The Single Best PR Advice for 2009 – Think Like a News Organization
JANUARY 2, 2009
In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. Meanwhile here’s an old PR versus new PR list for 2009, Kind of like a PR fashionista list. Time 27:53. The problem with many companies trying to get PR and media coverage is they think like a company. They need to think like a news organization about themselves, their industry, and the communities in which they play. The Bad Pitch Blog is a must read for any PR or corporate communications professional , and more importantly, clients of PR organizations. Why clients?
Ways to Drive Traffic to Your Store, Cause, or Business with Foursquare
NOVEMBER 24, 2009
When they get there, they use their smartphone, one of more than 291 million sold in the third quarter of 2009 alone. Time 19:59. If you are business skeptical about social media here is a new way to look at it. What if someone wants to find a new widget (you make, sell or have something to do with widgets) and this person comes to your place. Follow #smbdm on Twitter.
4 Ways A Company Trusts Social Media
AUGUST 20, 2009
Time 16:22. Chris Brogan and Julien Smith have this thing about trust. Their new book Trust Agents is a journey for companies and individuals to determine whether each is worthy of trusting each other. After all, all this access to information and opinions makes the world a very uncertain place, and the number one element of fear for companies and individuals is the unknown. What’s your take?
Will Advertising Morph Into Something of Greater Value?
JULY 25, 2009
I jumped into the fray on how will advertising morph in social media when I commented on one of my favorite thinkers, Stowe Boyd’s blog post on syntax for advertising or sponsored tweets. I’ll just pick up here from that post and subsequent comments. The issue is should Tweets that are paid for have an AD or #ad in each of them. Clearly something I’d label AD (advertisement). Thomas.
Crowd Sourcing Cars, Ford Breaking the Mold
JULY 16, 2009
Time 11:30. Let them built it and they will come is an appropriate phrase for the Ford Fiesta Movement - This will go down as a text book study of incorporating real time information about a new product into that product’s final production, and social media as a communications ecosystem for the product. Monty is one of the Goodfellas of social media. BRILLIANT! Have any questions I should ask?
Can The Social Web Help Change Governments and Perceptions?
JULY 3, 2009
Last month there was much made about social media’s impact on the coverage of protests in Iran. At the 140 Conference. Robert Scoble moderated a panel of journalists and producers that discussed the impact of Twitter on mainstream news media, specifically using the Iran election to illustrate the power of essentially the people. The social technology in place today helps facilitate that desire.
Will Parents Say, What’s Wrong With This Picture?
FEBRUARY 9, 2009
It appeared in the February 1, 2009 issue of the American Airlines in-flight magazine American Way. Ok perhaps I’m a protective parent, with 5 kids, however, you’d be hard pressed to make that label stick on me. That’s why I don’t think I’m overreacting when I say “What were they thinking? Take a look below. My reaction was dumb parent, dumber ad.
ROI of Anything - Good Discipline, Bad Crutch
MAY 2, 2009
Time 5:17. The next three posts are conversations I had while attending the NewComm Forum of the Society for New Communications Research and the In-Bound Marketing Summit last week in San Francisco. Everyone can use a little ROI just to compare effective tactics at the very least according to globally recognized analyst Charlene Li , founder of the Altimeter Group.
16,000 Ways to Mess With Twitter
APRIL 8, 2009
A Tweet flashed across the timeline – 16,000 followers in 90 days. At times like this it pays to be a native of New York City, a former journalist, and political hack for a decade, my BS meter is extremely sensitive. However, my curiosity radar draws me in to see what’s up with that! So I watch the Twitter Traffic Machine video. The sample of Crosby tweets shows its a feed of captions and links.
A Seminal Moment for Social Media – How Can We Avoid Layoffs
MARCH 12, 2009
I have thought for a long time that for society to gain the maximum benefits from social media many current cultures in a typical corporate structure would need to change. From legal to finance, HR to PR, the ways of the last 100 years would need to change if transparency is to be rewarded, and improvement was to be an accepted continuing process. Levy’s blog is called Running a Hospital.
Get a Reporter’s Mentality in Your Marketing Department, Social Media Will Reward You
FEBRUARY 28, 2009
Let’s connect some dots. DOT 1 - Social media recognizes, even rewards candor and honesty. DOT 2 - Traditional media is declining and those journalists that remain must do more in the same amount of time – God Bless You. DOT 3 – Recession is causing executives to search for something less costly, more effective in marketing. will respond favorably. said affordable, not free. What’s your take?
How to Help a Reporter Out? Read, Connect, Follow
FEBRUARY 19, 2009
Time 16:48. Public relations is changing before your eyes, don’t believe me, visit Help a Reporter Out a website where reporters post their inquiries for experts, guests, and story angles. Then, the site’s founder Peter Shankman emails those inquiries out morning, noon, and night. No, I’m not kidding, three times a day. In fact, I use his emails as a reminder to feed my dog. For PR professionals.
Let’s Mix It Up - Social Media Throwdown, 2/6 @ 1PM CST
FEBRUARY 5, 2009
This is kind of a crazy idea, surely not new, but an attempt at driving focused discussion of a timely topic. Perhaps this comes from my experience in both radio and television. also like the Blog Talk Radio platform, and thank my friend John C Havens, co-author of tactical transparency for turning me on to it a long time ago.
A Buddhist Marketer – Really, Come On
FEBRUARY 3, 2009
Time 22:32. True story, I get a pitch about a marketer who is getting ready to leave the hustle of the rat race to go on a Buddhist retreat next year. I’ve got to tell you that I was a bit skeptical, I think the two disciplines, marketing and Buddhism are about a contrary as you can get. The marketer, James Connor is the author of the book the Perfection of Marketing. Comment & Give to Others.
Doctors’ Grades Help Patients Decide on Healthcare
JANUARY 8, 2009
Time 20:53. As more consumers use the web to research their medical needs and choices, the greater the demand for some type of performance metrics in healthcare delivery. This dynamic taking place in healthcare is causing greater competition among providers, and more healthcare marketers to look for ways to tell their story. Other physician rating sites include Find a Doc , Vitals , and RateMDs.
It is a Gift to be a Relevant Marketer
DECEMBER 24, 2009
Time 20:52. This year a marketing firm that will go nameless gave me a gift. They showed me the importance of being relevant. It was an interesting lesson that I turned into an entertaining podcast, but it’s better if you be the judge of that. The story begins with the presentation I gave about social media in health care to the Minnesota Medical Group Management Association this summer. The group is a professional association for those in clinical practices for the most part. They attended the presentation to discuss how social media is being used by health care delivery practices.
You Need to Answer, Who Are YOU in 2010
NOVEMBER 21, 2009
In 2010 Marketers and PR professionals must resolve their personality crisis. It is an issue that Age Ad editor Ad Age Editor Jonah Bloom highlighted at the ANA Conference this week in this 3 minute Ad Age video The issue is whether marketers are media organizations. Bloom highlights how companies including Red Bull have created so much content that they license it to others, they have also become the destination for that content like what can best be described as Red Bull TV. It’s about your universe. The same is true for public relations. Not cool.
Is This Social Media or Word of Mouth?
OCTOBER 25, 2009
I’m not sure how to categorize this video example as social media or word of mouth, help. Find more videos like this on Provident Partners Social Sandbox. I’m not sure how to categorize this video example as social media or word of mouth, help. Find more videos like this on Provident Partners Social Sandbox.
Swedish Covenant Chicago – A Thoughtful Social Media Approach
OCTOBER 16, 2009
Time 23:38. This Marketing Edge podcast focuses on health care and includes an interview with Leigh Ginther director of marketing and public relations of Swedish Covenant hospital in Chicago. Ginther describes the logic, strategy and resources they used to create Swedish Covenant social media programs. Ginther also discusses how they identified resources of physicians to blog and deliver unique content that attracts patients. They spent some months learning the communities first and aligned those that were most active online with the appropriate service lines. Nurse and Midwifery. Pediatrics.
Two New Perspectives for Business
OCTOBER 11, 2009
Time 29:43. couple of observations about how last century’s business structure needs to change to benefit from the changes in the market brought about by the social web. 1) Coopetition to Community. Coopetition is the word coined for companies that decide to share expenses for in which areas they do not have competitive advantages or perhaps will jointly provide specific and not overlapping functions for a project. Social media exposes all kinds of talent online, plus a public discussion of the issues. Now competitors readily learn, copy, share, and engage each other. Ford Fiesta. Enjoy.
Using Experts to Get Better Media Coverage
MAY 29, 2009
Bulldog Reporter Media Relations Summit 2009. Time 15:00. Bruce Zanca, SVP and Chief Marketing and Communications Officer of Bankrate INC, has spent his career reconciling the agendas of journalist with clients, (e.g. employer). In his current position, he has connected the dots between PR and revenue. Bankrate is a media content platform that raises revenue through advertising and the number of eyeballs on the site are increased with the more valuable information about personal finance the site has and other media carry information originated by Bankrate Inc. Gold Winner. employer).
The Mayor of Twitterville Talking Change
SEPTEMBER 2, 2009
Time 24:46. Social media can bring people together, case in point, Albert Maruggi and Shel Israel. Two guys with little in common on the political spectrum, yet politics is something they exchanged online at first. They would have little chance to break bread except for their new found common ground called social media. Is this that new? No, I spoke to the Rotary Club in Shakopee, MN and saw 50 people many of whom had little in common except living in the same locale and a desire to get involved before joining the Rotary. Over time, there is plenty to share. Twitterville Book Drawing.
Trust Has Value
AUGUST 18, 2009
Time 22:33. Trust is not a new thing in marketing and communications. The most trusted name in news, is the most hackneyed phrase on TV. believe trusted means you transfer your brain space for figuring stuff out to others, you transfer your emotional defense mechanisms to another entity. Like, I trust this pilot to land this plane, or OK Guy Fieri, I’ll trust this place that’s a real dive. One of the most awaited studies in the PR world is the annual Edelman Public Relations Trust Barometer. Trust in social media is now at the individual level. We’ll post part two on Thursday, August 20.
Four Things That Can Kill Social Media
AUGUST 16, 2009
1) Tarnished trust – too much nefarious attempts to game the system. Don’t worry though the government is looking into the matter. 2) Too much stupidity, yes my good social sympathizers I realize stupidity exists everywhere and my stupidity may be another’s genius, however when you are presenting Twitter to a company or a group and the Twitter Trend gets into less than appropriate topics for the audience, (watching out for my personal brand here, let’s just call it R-Rated an then some) it diminishes the attractiveness of the medium – I’m just saying. 3) False expectations unrealized.
Kodak Gets The Picture – Jeffrey Hayzlett & The 4Es of Social Media
AUGUST 5, 2009
Time 9:30. Taking pictures on film has sure changed. Good thing Kodak is in the capturing memories and sharing in them business. You would be hard pressed to find an industry that has been impacted more than photography business. This disruption would set the average marketer on their heals. Not Jeffery Hayzlett, CMO and Vice President of Kodak, he has Kodak giving social media a big bear hug, dozens, maybe hundreds of Kodak employees are participating in social media, here is a short list thanks to Tweepz. You’ll hear in this Marketing Edge interview with Hayzlett, he listens really well.
JANUARY 2, 2009
Subscribe to our RSS feed for our Marketing Edge podcast follow Albert Maruggi at [link] Marketing Edge » Blog Archive » The Single Best PR Advice for 2009 – Think Like a News Organization The Marketing Edge blog and podcast The Marketing Edge, one of the longest running marketing and public relations podcasts. In the first Marketing Edge episode for 2009 we talk with Kevin Dugan, co-author of the Bad Pitch Blog. What should I do? Maruggi is a frequent speaker and conducts workshop sessions on new media. Why clients? Provident Partners donates a food item to a St.
Is There Money in Communities? Interest = Success
JUNE 30, 2009
Time 30:49. There are only a few ways humans show they value something… give their time or give their money. Another, for argument’s sake, is to lend their name, but that isn’t a good example for this post so I’ll leave it as a side note. This podcast with Bryan Person of Live World is about building communities, and the elements necessary to make them successful. It’s focused on how companies should evaluate whether they have what it takes in both culture and potential to establish a community. Live Live World is both a technology platform and provider of social media services.
What’s your ecosystem?
JUNE 25, 2009
Time 13:19. We all have them on line, those places and groups we like to exchange ideas with. Whether you call them tweets, updates, photostreams or posterouses, (I made that last one up as a new user of Posterous thanks to a suggestion from Marketing Edge guest Steve Rubel.) the social web is state of being, not a destination. It’s a state of information and comments that is fluid. I met up with Steve Rubel, author of the Micropersuasion blog and columnist for Ad Age at the 140 Conference in New York. We talk in this Marketing Edge podcast about Twitter vs. eco systems as the next big thing.
Notes From the 140 Conference on Twitter
JUNE 20, 2009
The 140 Conference in New York produced by Jeff Pulver is a fast paced mindmeld of businesses and personal brands on Twitter. It also featured a clash of social media advocates Robert Scoble among them, leading the heated discussion with mainstream media over their news judgment about the coverage of the Iranian election protests. (I’ll have a link to the video of the panel when it is posted) I’ll highlight here and cover in more detail in subsequent posts. Business. Jeffery Hayzlett the chief marketing officer at Kodak believes Twitter is something to be embraced by corporate America.
Closed Networks Limit Reporters – Can Twitter Help?
JUNE 14, 2009
There is a toxic formula brewing for journalism in the United States and everywhere there is the illusion of a free press. This cocktail has led to the entire industry missing stories with global impact. attended a panel discussion at the Media Relations Summit in May (strongly recommend attending other Bulldog Reporter event )with Hannah Clark, of Inc. Robert Lenzner, of Forbes, Stephanie Mehta, of Fortune, and Gregory Morcroft, of MarketWatch. Their lament about the status quo of PR and journalism is the echo we all hear: too little time to read every email pitch. Can Twitter be an Antidote?
Social Media: Catalyst for Health Care Reform or Divisive Echo Chamber?
JUNE 8, 2009
Time 29:33. An Open Letter to President Obama, Mr. President, allow me to introduce you to Mr. Paul Levy, CEO of Beth Israel Deaconess Medical Center. Given your comments about health care reform in your weekly radio address yesterday, I thought you would enjoy Mr. Levy’s perspective on building a culture of improvement in health care, articulated in this Marketing Edge podcast. As one Twitter user to another, you both understand the dynamic created when leadership, ideas, and communication come together. Mr. President, you clearly understand social media from a challenger’s perspective.
Twitter is About Now and More at the 140 Conference
MAY 31, 2009
Time 17:01. Jeff Pulver is a visionary and social web broker of ideas and people. Pulver saw the potential of VOIP as a game changer for telephony. He regularly addresses thought provoking topics where technology is impacting various forms of society. Now Pulver is actually bringing more than 140 thoughtful people together who are pushing the envelope of Twitter at a two day conference June 16-17 called the 140 Conference. Pulver believes, and I agree, that Twitter has created an expectation of being in the Now of information exchange. Now Pulver is actually bringing more than 140 [.].