Marketing Craftmanship

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Brochureware Is Not a Dirty Word

Marketing Craftmanship

As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.

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Pulitzer Prize Winning Tweets?

Marketing Craftmanship

A hard-nosed news reporter who covered the news until the day he died, Schorr posted his first message on Twitter in February 2009. Murrow research led me to check out one of his respected journalism compatriots, Daniel Schorr, who died last year at age 93. Chain-smoker Morrow died at age 57.)

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Are Journalists in the Misinformation Business?

Marketing Craftmanship

Do mainstream journalists – trained to present both sides of an issue they’re reporting – contribute to the public’s interest in and acceptance of information that’s known to be wrong?

Business 100
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Survival Skills for the Hedge Fund Apocalypse

Marketing Craftmanship

There’s a reason why it’s been viewed more than 26 million times since 2009. To gain a better understanding of the concept, watch this 18-minute TED Talks video ( Start With Why ) by Simon Sinek. Tell them exactly what you’re thinking.

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Glassdoor.com: Social Media Tool or PR Nightmare?

Marketing Craftmanship

The most notorious of these early sites included RateMyEmployer.com (currently on life support), F**kedCompany.com (died in 2007) and JobVent.com, which was acquired by Glassdoor.com in 2009.

PR 100