LeadSloth

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MarketingSherpa’s Email Summit 2009

LeadSloth

Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B.

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Guest Post: Best Practices in Marketing Automation

LeadSloth

In 2009, Lisa was recognized as one of the top five “Most Influential People” in sales lead management. Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of on-demand lead management software with embedded best practices that generates, scores, and nurtures leads for B2B marketers.

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Marketing Automation Trends for 2010

LeadSloth

2009 was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers.