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AUGUST 24, 2009 7 Reasons Why Marketing Automation Projects Fail
Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee. It is often positioned as something that will solve all your marketing problems for a couple of thousand dollars per month. Okay, I made up the part about brewing coffee. Unclear Prospect Profile(s).
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APRIL 24, 2009 Top-10 Marketing Automation Blogs
A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. But regardless of the terminology, these are the blogs that I enjoy most :- ). BTW 2: I have not included vendor weblogs: I will put those in a separate post. Jame Ervin ’s @Work blog (@ jameane ). Thanks!
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JUNE 23, 2009 Inbound Marketing & Marketing Automation
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. And that’s where Inbound Marketing comes in. But it can quickly get expensive.
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MARCH 22, 2009 Abandon Your Marketing Automation System!?
I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. Smart or foolish? d love to have your input on the potential pitfalls (and benefits) of this approach. Background. The company in question has used a comprehensive marketing automation system for about 2 years. In the early days it was used to sift through hundreds of new B2B leads per day to identify the valuable leads. How to Replace a Marketing Automation System?
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JULY 10, 2009 Demand Generation Blogs Continued
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog. I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. DemandGen Report. Net-Results blog.
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OCTOBER 20, 2009 Is Content Marketing the New PR?
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. came up with two low-fi sketches. I’m interested to hear your opinion on these visualizations. The OLD Situation. This is blasted out to a mass audience. The NEW Situation. Black and White.
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LEADSLOTH How Are CRM and Marketing Automation Different?
| MONDAY, NOVEMBER 16, 2009
Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation? So let’s dig in and find how Marketing Automation and CRM are different. Strong Features of CRM. For CRM, I focused on Salesforce.com. Opportunity creation. Forecasting. Sometimes. MORE >>
LEADSLOTH Marketing Automation Trends for 2010
| TUESDAY, JANUARY 12, 2010
was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009
. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. have asked many of the vendors, consultants and thought leaders to give their opinion. The response was overwhelming: see below for all 18 (!) predictions. Creation of buyer-centric content. The Contributors. MORE >>
LEADSLOTH B2B Pay Per Click Advertising
| TUESDAY, AUGUST 11, 2009
Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. There are many ways to find these new leads: inbound marketing, search advertising, tradeshows, lead programs, etc. They all have their pros and cons, and most companies use a combination of strategies. have written a lot about Inbound Marketing ( social media and search engine optimization ): it’s free, but takes a fair amount of time to set up. What is your take? MORE >>
LEADSLOTH What is the ROI of Lead Management?
| MONDAY, AUGUST 17, 2009
Earlier this year I downloaded Silverpop’s lead management workbook , and I planned to write about it. Unfortunately, not enough time… Last week I received a copy of Marketo’s Lead Nurturing workbook. Similar books, but each with their unique approach and lots of smart advice. Both books show how you can increase sales by nurturing all leads, from inquiry to opportunity. Heck, why not nurture customers too? that is one of the great suggestions in Marketo’s book). Both books cover lead nurturing and ROI calculations, and Silverpop also explains lead scoring. Lead Scoring. MORE >>
LEADSLOTH Marketing Automation ROI: Efficiency or Revenue?
| SUNDAY, AUGUST 30, 2009
As a response to my posts 7 Reasons Why Marketing Automation Projects Fail and Marketing Automation ROI , several people mentioned that the benefits of Marketing Automation are not just increased sales. They are also increased efficiency. That made me think: aren’t benefits either cost savings, or increased revenue? Marketing Automation Increases Revenue. The key marketing performance indicators suggested by SiriusDecisions are all related to revenue: Marketing sourced pipeline. Marketing influenced pipeline. Investment-to-pipeline. Investment-to-revenue. Is productivity improved? MORE >>
- MarketingSherpa B2B Marketing Summit Boston LEADSLOTH | SUNDAY, OCTOBER 4, 2009
- 8 Tips to Get Started with Marketing Automation LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- 9 Marketing Automation Metrics LEADSLOTH | THURSDAY, SEPTEMBER 3, 2009
- Guest Post: Best Practices in Marketing Automation LEADSLOTH | TUESDAY, OCTOBER 26, 2010
- SEO Optimization - 3 Steps to Success LEADSLOTH | TUESDAY, JULY 14, 2009
- Why Are Marketing Automation Managers So Hard to Find? LEADSLOTH | FRIDAY, OCTOBER 16, 2009
- LeadSloth Marketing Automation Blog – Survey Results LEADSLOTH | THURSDAY, SEPTEMBER 24, 2009
- B2B Marketing University: What Do You Want to Learn About? LEADSLOTH | THURSDAY, AUGUST 27, 2009
- What Should LeadSloth Write About? LEADSLOTH | TUESDAY, SEPTEMBER 8, 2009
- ActiveConversion Review - SMB Lead Management LEADSLOTH | MONDAY, MARCH 16, 2009
- Measure Your ROI on Social Media Leads LEADSLOTH | TUESDAY, AUGUST 4, 2009
- Free Trials Aren’t What They Used to Be LEADSLOTH | WEDNESDAY, JULY 29, 2009
- Are You Old Enough for Inbound Marketing? LEADSLOTH | WEDNESDAY, JULY 22, 2009
- Social Media for B2B Lead Generation LEADSLOTH | THURSDAY, JULY 16, 2009
- Marketing Automation Introduction LEADSLOTH | WEDNESDAY, JULY 8, 2009
- MarketingSherpa’s Email Summit 2009 LEADSLOTH | SUNDAY, MARCH 15, 2009
- Review of FormAssembly Form Builder LEADSLOTH | WEDNESDAY, APRIL 15, 2009
- Top-10 Demand Generation Vendor Blogs LEADSLOTH | WEDNESDAY, APRIL 29, 2009
- Freelance Marketing Automation Consultant LEADSLOTH | SATURDAY, MAY 16, 2009
- Interview about Marketing Automation on the Genius blog LEADSLOTH | THURSDAY, JUNE 11, 2009
- Inbound Marketing Automation LEADSLOTH | TUESDAY, JUNE 30, 2009
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