| | | Lead Views | |  2009 | 8 articles |
| Page 1 of 1 | Previous | Next | LEAD VIEWS DECEMBER 21, 2010  B2B Social Media Marketing –Is it relevant? The “2009 B2B Social Media Benchmarking Study” found that those B2B companies already using social media were much more active in the space than their B2C counterparts, especially when it came to microblogging, participating in discussions on third-party sites, blogging and monitoring company mentions on various social media. This post is an effort to dispel, some of those myths. Wonder why? | LEAD VIEWS JANUARY 12, 2011 Creating Content to Fuel eMarketing Programs Her book, eMarketing Strategies for the Complex Sale, was released in October 2009 by McGraw Hill. Today’s post is by Ardath Albee, author of eMarketing Strategies for the Complex Sale and CEO of her firm, Marketing Interactions, Inc. One of the biggest issues in content marketing is determining what you should write about. In fact, the development of engaging content is one of the top challenges reported by B2B marketers. One of the things marketers learn when they choose to deploy a marketing automation system is that it takes a lot of content to fuel the engine. Answer it. | | | | | |
| LEAD VIEWS SEPTEMBER 21, 2010  The Science of Getting ReTweeted The report was published in 2009 based on the data collected by Dan over the course of 9 months, beginning in December of 2008. Twitter today is a very important social media marketing tool, one which has increased the life and reach of any content. Don’t believe? He also collected a random sampling of over 10 million “regular” Tweets that may or may not be ReTweets. | LEAD VIEWS JUNE 3, 2010  Marketing Automation 2.0 – When Sales Met Marketing! I recently came across IDC’s Sales Enablement presentation put together in 2009. While the findings are more than a year old, I feel much of it is still quite relevant to this space. The presentation also provides the buyers perspective – on areas sales people can focus on to improve the buyer’s relationship with the vendor they represent. Most marketing automation 1.0 Actionable Data. | LEAD VIEWS AUGUST 16, 2010  The Giants in the Marketing Technology Landscape The Omniture acquisition in 2009 made Adobe very strong on measurement of all engagement elements of the website – website itself, video, call to actions etc. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million. | LEAD VIEWS AUGUST 16, 2010  The Giants in the Marketing Technology Landscape The Omniture acquisition in 2009 made Adobe very strong on measurement of all engagement elements of the website – website itself, video, call to actions etc. IBM recently announced that it has entered an agreement to purchase Unica in a cash transaction worth approximately $480 million. | | | | | | | |
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LEAD VIEWS | WEDNESDAY, FEBRUARY 24, 2010 7 Must-dos When Generating Leads Through Email Marketing
In its ' 2009 Response Rate Report' - DMA states, Thirty-five percent of marketing budgets were allocated to direct mail and response rates were higher than in previous years, perhaps as a result of better list management and more sophisticated targeting. According to Direct Marketing Association, '2007 Response Rate Trends Report - Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. These figures clearly indicate that email. MORE >> -
LEAD VIEWS | WEDNESDAY, FEBRUARY 24, 2010 7 Must-dos When Generating Leads Through Email Marketing
In its ' 2009 Response Rate Report' - DMA states, Thirty-five percent of marketing budgets were allocated to direct mail and response rates were higher than in previous years, perhaps as a result of better list management and more sophisticated targeting. According to Direct Marketing Association, '2007 Response Rate Trends Report - Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. These figures clearly indicate that email. MORE >>
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